Storefronts can no longer rely on good navigation alone. Search has become a primary purchasing path, with consumers that use it 200% more likely to make a purchase than those who don’t. This article looks at the search options available to Magento merchants, and outlines four of the main tools available; including Elasticsearch, SOLR, Sphinx, […]
Merchants have a lot of choices to make before their store even goes live; site design, customer base, and product curation, to name a few. Yet underlying these choices is another, potentially more important one: which ecommerce CMS is right for delivering on them?
With just a year until Magento 1 reaches end of life, merchants still on the platform are facing a lot of tough decisions; including whether they should stay on Magento 1 (M1), replatform to Magento 2 (M2), or start using an alternate CMS.
Online retailers can bet on two facts. First, every customer has an email account. Second, they receive hundreds of marketing emails every week, most of which go unread. The first fact makes email a perfect marketing channel for eCommerce. The second fact means retailers have to work hard to get their customers to open marketing […]
If you’re running Magento 1 (M1), you’ve probably heard by now that it will be sunsetting in 2020. And while Magento 1.x will still be accessible and usable by merchants and devs alike, it will no longer receive official support from either Magento or Adobe.
When Magento was first released, it provided an eCommerce platform that offered functionality not seen before. It still does, but as Magento stores have grown, their requirements have changed. The platform’s functionality now needs to be delivered to an increasingly large customer base, and in an increasingly performant way. For this reason, we’ve made sure […]
Whether you’re new to eCommerce or looking to see if there’s a better option for your growing store, choosing the right web application is important. There are several different options out there for merchants. This article looks specifically at Magento and Prestashop.
Magento Live Australia has come and gone, and another year of informative information, actionable strategies, and future predictions has passed. For Merchants, changes to Magento such as the 2.3.1 update, came with a promise of increased accessibility and improve integration. For developers, roundtables, discussions, and future developments came with both personal, professional, and business recommendations […]
The goal of every Magento store is to increase online sales, and almost every day, a new strategy for doing so seems to pop up. But keeping up to date with the latest and greatest of these can be an impossible task, especially when you’re confronted by the enormous number of options available and need […]