Last Minute Tactics to Drive Online Holiday Sales

WooCommerce is the fastest growing eCommerce platform for small and medium businesses (SMBs) right now. The WordPress plugin provides businesses with an inexpensive and seamless way to sell online. Considering that more than 50 percent of content websites are running on WordPress, it’s not surprising that WooCommerce is the most popular choice for SMB eCommerce. […]

HostingAdvice.com Shows How Managed WooCommerce Hosting Provides Speed and Flexibility

Chris Lema, our VP of Products and Innovation at Nexcess, was recently interviewed by Christine Preusler from HostingAdvice.com to discuss our new Managed WooCommerce Hosting solution. The HostingAdvice.com article reviews the platform in depth, breaking down many facets of the plan, including the integrations with Jilt for cart abandonment, the types of stores this platform […]

Adding WooCommerce to the Genesis Framework

Adding WooCommerce to the Genesis Framework is one of the best ways to build a stable and fast running eCommerce site. Due to the nature of the Genesis Framework, it has some quirks though. In this article, I’m going to walk you through the most important steps of the installation and customization process for your […]

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Customize WooCommerce Product Pages to Boost Your Sales

Nowhere does your website design and user experience impact sales more than on your product pages. They’re the digital “display cases” that present your products in their best light, motivating shoppers to press the “Add to Cart” button. Effective product pages are beautiful, informative, and streamlined. They also express your unique brand. There’s no reason […]

When to add affiliates to your WooCommerce store

Getting traction on many stores is a hard thing. The “build it and they will come” idea just doesn’t hold up even to basic scrutiny. Many sites look at standard marketing like online ads and content marketing. A smaller number look towards adding affiliates to their store. Today, I’m going to walk you through what […]

Launching a T-Shirt Store with Printful and WooCommerce

Customized t-shirts with fun logos are all the rage today. From sassy quotes to puns, and favorite superheroes to inspirational statements, we see people expressing their individuality in a number of different ways. Are you planning to set up such a t-shirt store yourself? Well, there are a few things you’ll need to get your […]

How to Do Keyword Research for Ecommerce SEO

When you’re building your eCommerce empire, whether on WooCommerce or another platform, thinking about SEO from the start is imperative if you want to minimize costs and have the best chance to succeed long term. Last time, I talked about technical SEO for eCommerce. Using those strategies you can ensure that your website is crawl-able […]

WooCommerce security and customer data

For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]

Boost Revenue with Managed WooCommerce Hosting

Slow performance, down times, upgrades, migration, server changes. No, these aren’t Jeopardy categories for the “IT Tournament of Champions”. They’re just a few of the many technical issues and sources of frustration from running an eCommerce website that lead to decreased revenue. Aside from costing you time and peace of mind, all these backend problems […]

Five Common WooCommerce SEO Mistakes And How To Fix Them

Google is a major source of eCommerce traffic, both on the desktop and on mobile. eCommerce store owners can’t afford to ignore search engine optimization, but I come across many sites that would fail even the most basic of SEO audits. Smaller eCommerce stores may not have the resources to hire an SEO specialist, but […]

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