AJ is a WordPress expert and product marketing manager. He has a bachelor's degree from Central Michigan University, a master's degree from Michigan State University, and has spent two decades building, designing, and managing WordPress websites. He is a seasoned WordPress developer focused on HTML, PHP, SASS/SCSS, Grunt, Guard, and JS. AJ is also experienced in LAMP and LEMP stacks.
Credit cards have been around since the 1920s when oil companies and hotel chains began issuing them to their customers to buy at other brick-and-mortar outlets. Today, a big chunk of credit card transactions have moved online. Now, a single credit card transaction requires an intricate web of payment processors and encryption software to authorize […]
The quick and easy way to start selling products on your WordPress website is to install the WooCommerce plugin. However, there’s another option for the single eCommerce store model—it’s the WooCommerce multi-vendor marketplace. With a multi-vendor marketplace, you host a small or large group of suppliers on your site, skipping the hassle of ordering and […]
If your transaction process isn’t seamless, you’re losing customers. It takes a very different strategy to sell golf clubs online than it does karaoke versions of pop songs. With golf clubs, the sale is pretty straightforward. Customers know what golf clubs do. With digital products like songs, software, ebooks, white papers, or digital art, you […]
One-day shipping by Amazon Prime has raised expectations. Customers want their products yesterday. Today, customers don’t just consider price and quality before pressing the buy button. They factor in how long it’s going to take to get their laptop, athleisure shorts, or specialty coffee mug. To stay profitable, store owners who rely on dropshipping for […]
Nowhere does your website design and user experience impact sales more than on your product pages. They’re the digital “display cases” that present your products in their best light, motivating shoppers to press the “Add to Cart” button. Effective product pages are beautiful, informative, and streamlined. They also express your unique brand. There’s no reason […]
A look at SaaS Landing Page Apps Most digital marketing campaigns these days use landing pages. Whether you are running PPC or social media advertisements, landing pages are a great tool to direct customers to purchase or download something. You might even use landing pages for specific sponsorships of podcasts or events. While landing pages […]
Managed WordPress hosting providers have been around for almost a decade. In that time, many companies have started offering managed WordPress hosting plans and even some of the largest hosting companies have seen the influx of this type of hosting. This gives you many different options when selecting which host you want to partner with […]
Do you remember what it was like to get a new pair of shoes when you were a kid? In my family, it was something like this. My mom would take my brother and I shopping for back to school clothes and we’d get to pick new shoes. She always let us pick them out. […]
A question we get a lot from our site builders is about WordPress themes. Specifically, where to get them, how do they know if they are good, and so on. The WordPress themes market is heavily saturated, so finding a good theme can be a bit difficult. When you do find a theme, the question […]
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