Getting traction on many stores is a hard thing. The “build it and they will come” idea just doesn’t hold up even to basic scrutiny. Many sites look at standard marketing like online ads and content marketing. A smaller number look towards adding affiliates to their store. Today, I’m going to walk you through what […]
“If you’re looking for advice on automations, please dial 2 now… Please say what you’d like help with: you can say things like, ‘I need to increase revenue,’ or ‘I want to hire a developer.’” That feels awfully impersonal, doesn’t it? Whenever we think of automation, we tend to think of systems like automated call […]
Whether you’re launching a new WordPress blog or managing an existing WordPress site, eventually you’re going to have to make a decision about comments: Are you going to enable comments or disable comments? WordPress began as a blogging platform and many WordPress blogs thrived for years with active and engaged communities who commented and fostered […]
When you’re getting ready to create a new WordPress website, one of the most important things to find is a trustworthy WordPress theme that fits your business needs, is flexible and reliable, and isn’t going to haunt you later if/when problems arise. You also don’t want to spend hours searching for the best free WordPress […]
In my previous two posts here on Nexcess, I talked about technical SEO and keyword research for eCommerce companies. Both of these form the base of a great SEO strategy. Without a crawlable website or pages on your site targeting keywords with search volume that are relevant to your business, you will never rank. But […]
When you’re building your eCommerce empire, whether on WooCommerce or another platform, thinking about SEO from the start is imperative if you want to minimize costs and have the best chance to succeed long term. Last time, I talked about technical SEO for eCommerce. Using those strategies you can ensure that your website is crawl-able […]
Gutenberg is a new visual editor rolling out to WordPress. But to truly understand WordPress Gutenberg, you need to know it’s also a lot more than that. WordPress Gutenberg is a block-based layout engine. But more than making things look pretty, Gutenberg really opens the door for new possibilities in WordPress. Wix and SquareSpace and […]
Online store owners spend hours meticulously tinkering and tweaking their ecommerce site’s look and design, yet give less consideration to how their customers will actually pay for their products and services. Given that 12 percent of customers will abandon their cart if the checkout process is too complicated, choosing the wrong payment gateway can hurt […]
For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]
Google is a major source of eCommerce traffic, both on the desktop and on mobile. eCommerce store owners can’t afford to ignore search engine optimization, but I come across many sites that would fail even the most basic of SEO audits. Smaller eCommerce stores may not have the resources to hire an SEO specialist, but […]
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