When you’re building your eCommerce empire, whether on WooCommerce or another platform, thinking about SEO from the start is imperative if you want to minimize costs and have the best chance to succeed long term. Last time, I talked about technical SEO for eCommerce. Using those strategies you can ensure that your website is crawl-able […]
Gutenberg is a new visual editor rolling out to WordPress. But to truly understand WordPress Gutenberg, you need to know it’s also a lot more than that. WordPress Gutenberg is a block-based layout engine. But more than making things look pretty, Gutenberg really opens the door for new possibilities in WordPress. Wix and SquareSpace and […]
Online store owners spend hours meticulously tinkering and tweaking their ecommerce site’s look and design, yet give less consideration to how their customers will actually pay for their products and services. Given that 12 percent of customers will abandon their cart if the checkout process is too complicated, choosing the wrong payment gateway can hurt […]
For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]
Slow performance, down times, upgrades, migration, server changes. No, these aren’t Jeopardy categories for the “IT Tournament of Champions”. They’re just a few of the many technical issues and sources of frustration from running an eCommerce website that lead to decreased revenue. Aside from costing you time and peace of mind, all these backend problems […]
When you are building your eCommerce business and want to invest in organic traffic through search engine optimization as a growth and marketing channel, the strategies might seem overwhelming. Luckily, SEO at its core is not complicated. If you build on a platform that already takes SEO best practices into account, you can focus on […]
Docker is a company that offers container-based development and services that enable you to deploy Docker for local WordPress development. They offer a free software you can use to leverage containerization in your development process. With Docker, you can build your WordPress sites, web apps, databases, and much more in containers rather than installing the […]
Google is a major source of eCommerce traffic, both on the desktop and on mobile. eCommerce store owners can’t afford to ignore search engine optimization, but I come across many sites that would fail even the most basic of SEO audits. Smaller eCommerce stores may not have the resources to hire an SEO specialist, but […]
If you hear people talking about KPI metrics, or more explicitly eCommerce KPI metrics, and didn’t want to be the one that raised your hand to ask what they were talking about, we have you covered. Let’s begin with a couple of definitions to make sure we’re on the same page as we walk our […]
You’re here… so you’re likely aware of the staggering statistic stating that close to seventy-percent of all online carts are abandoned. Which also means you recognize cart abandonment as one of the most important problems facing your online store. Not good.. you need some cart abandonment options. So what should you do about cart abandonment? Beka […]
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