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Author : Jennifer Bourn
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Jennifer Bourn
With 22 years experience in the graphic design and web design industries, Jennifer Bourn has worked with a wide variety businesses — from enterprise organizations to local small businesses — to create content, build brands, and establish profitable online platforms. Her renowned business systems and automations drive her creative agency while she travels with her family (often to places with no wifi), speaks at events, hosts workshops, and delivers online courses like Profitable Project Plan, a business training program for designers and developers.
May 12, 2020

How To Reduce The Amount Of WordPress Training Clients Require

At the end of every WordPress project, after the final website is launched into the world, there is one final task to complete: educating the client on how to use WordPress. The length and depth of the training depends on not only the client’s technical savvy and familiarity with WordPress, but also the complexity of […]

October 09, 2019

Why Your WordPress Business Needs A Niche And How To Choose One

Imagine that you’re a doctor finally pursuing the dream of starting your own medical practice and you need a website. You do some research online and find two local web designers. One is generalist who sells “results-driven websites” and the other is a designer who has a business niche in “websites for health and wellness […]

May 08, 2019

5 Live Client Touchpoints You Need On Every WordPress Website Project

When outlining the web design and development process, almost all freelancers and agencies list the exact same steps for building a WordPress website: discovery, design, development, and deployment. It’s a great first start, but those four steps don’t cover the whole project. When planning a new WordPress project, my outline includes more of the project: […]

October 03, 2018

13 Ways To Close More Sales And Get More Clients For Your WordPress Agency

Most designers and developers dislike everything about the sales process, but they love the end result: they get more clients. So while selling a prospect on how great you are may feel icky and uncomfortable, sales calls are a necessity if you want to stay in business. I’m one of those designers who doesn’t particularly […]

March 20, 2018

Create a Successful Lead Inquiry Form for WordPress Projects

When I began using WordPress, one of the first things I added to the website for my design company was a simple contact form with only three fields: name, email, and message. At the time, it was pretty amazing to be able to give others a way to get in touch with me without using […]

February 27, 2018

The WordPress Agency Cash Flow Challenge

Running a WordPress agency isn’t for wimps. It takes a strong person to run a services agency because unlike product companies, service companies don’t typically have recurring revenue streams like monthly subscriptions, renewal fees, and ongoing product sales. As a result, agencies often struggle to maintain a regular cash flow and get stuck in a […]