In my previous two posts here on Nexcess, I talked about technical SEO and keyword research for eCommerce companies. Both of these form the base of a great SEO strategy. Without a crawlable website or pages on your site targeting keywords with search volume that are relevant to your business, you will never rank. But […]
Customized t-shirts with fun logos are all the rage today. From sassy quotes to puns, and favorite superheroes to inspirational statements, we see people expressing their individuality in a number of different ways. Are you planning to set up such a t-shirt store yourself? Well, there are a few things you’ll need to get your […]
Online store owners spend hours meticulously tinkering and tweaking their ecommerce site’s look and design, yet give less consideration to how their customers will actually pay for their products and services. Given that 12 percent of customers will abandon their cart if the checkout process is too complicated, choosing the wrong payment gateway can hurt […]
Slow performance, down times, upgrades, migration, server changes. No, these aren’t Jeopardy categories for the “IT Tournament of Champions”. They’re just a few of the many technical issues and sources of frustration from running an eCommerce website that lead to decreased revenue. Aside from costing you time and peace of mind, all these backend problems […]
If you hear people talking about KPI metrics, or more explicitly eCommerce KPI metrics, and didn’t want to be the one that raised your hand to ask what they were talking about, we have you covered. Let’s begin with a couple of definitions to make sure we’re on the same page as we walk our […]
You’re here… so you’re likely aware of the staggering statistic stating that close to seventy-percent of all online carts are abandoned. Which also means you recognize cart abandonment as one of the most important problems facing your online store. Not good.. you need some cart abandonment options. So what should you do about cart abandonment? Beka […]
How do you know when to consider WooCommerce over Shopify as the best option? There are a ton of articles that highlight the deep comparisons between these two different platforms. If you haven’t read any of them, I’ll link to some of my favorites toward the bottom of this post. But the point of this […]
It was easy. It was fast. So fast they were able to get their store launched in three days. That was the beginning of Ghost Wares, a pottery company named in honor of the pottery scene, featuring Patrick Swayze and Demi Moore, from the 1990 movie, “Ghost.” If you’re going to get started quickly […]
In 2016, Magento commissioned FitForCommerce to do a study of the total cost of Magento 2 Enterprise hosting projects. FitForCommerce interviewed close to twenty companies and Magento partners about how much these projects cost, the amount of time to complete, and which factors impacted the schedule and cost, and which didn’t. Their findings are available […]
Everyone has heard the buzzwords “responsive design” for years now. Yet I still come across WooCommerce stores that are not mobile ready. Big brands like State Farm publicly announced in 2013 that they received a 56% uptick in conversion when they switched to a responsive design. The numbers don’t lie, your WooCommerce Store must be […]
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