
How to Understand and Set Up Multi-Channel Attribution and Reporting
With multi-channel attribution and reporting, ecommerce sites can know which marketing channels are the most effective — and which they can live without.
With multi-channel attribution and reporting, ecommerce sites can know which marketing channels are the most effective — and which they can live without.
One-day shipping by Amazon Prime has raised expectations. Customers want their products yesterday. Today, customers don’t just consider price and quality before pressing the buy button. They factor in how long it’s going to take to get their laptop, athleisure shorts, or specialty coffee mug. To stay profitable, store owners who rely on dropshipping for […]
You can automate your eCommerce or WooCommerce store and save a lot of time and sanity. Let the bots do it. Rather than being impersonal or expensive, simple automations can be personalized and easy. It’s well within reach of the average eCommerce shop. In the recent How to Use eCommerce Automations for Your Store webinar […]
Use WordPress with WooCommerce to launch an open source WordPress store. Read this guide to learn how to set up WooCommerce in WordPress.
The free WooCommerce plugin simply turns your WordPress website into an eCommerce one. Managed WooCommerce Hosting transforms it—into a full-featured, hassle-free, eCommerce platform that will increase the speed, consistency, and functionality of your WooCommerce store. Think of the WooCommerce plugin as your stock car in the race for online sales. Managed WooCommerce Hosting is your […]
In my previous two posts here on Nexcess, I talked about technical SEO and keyword research for eCommerce companies. Both of these form the base of a great SEO strategy. Without a crawlable website or pages on your site targeting keywords with search volume that are relevant to your business, you will never rank. But […]
Customized t-shirts with fun logos are all the rage today. From sassy quotes to puns, and favorite superheroes to inspirational statements, we see people expressing their individuality in a number of different ways. Are you planning to set up such a t-shirt store yourself? Well, there are a few things you’ll need to get your […]
Online store owners spend hours meticulously tinkering and tweaking their ecommerce site’s look and design, yet give less consideration to how their customers will actually pay for their products and services. Given that 12 percent of customers will abandon their cart if the checkout process is too complicated, choosing the wrong payment gateway can hurt […]
Slow performance, down times, upgrades, migration, server changes. No, these aren’t Jeopardy categories for the “IT Tournament of Champions”. They’re just a few of the many technical issues and sources of frustration from running an eCommerce website that lead to decreased revenue. Aside from costing you time and peace of mind, all these backend problems […]
If you hear people talking about KPI metrics, or more explicitly eCommerce KPI metrics, and didn’t want to be the one that raised your hand to ask what they were talking about, we have you covered. Let’s begin with a couple of definitions to make sure we’re on the same page as we walk our […]
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