The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.
In this post we’re going to go through installing the BigCommerce for WordPress plugin, starting with a mostly empty WordPress install. But before we begin, I want to briefly note that if you’re new to Nexcess and/or want to add a BigCommerce for WordPress retail plan to your existing Nexcess hosting account, you can do […]
Every year, on the fourth Friday of November, shopping chaos unfolds. Stores cut their prices, customers flock to their nearest outlets, and deals are had by everyone. But not anymore. Thanks to ecommerce, customers no longer have to leave the comfort of their home to take part in Black Friday. Keeping an eye on advertisements […]
Having a PCI compliant store requires the sustained efforts of both yourself and your hosting provider. Although there are no shortcuts, choosing a credible web hosting provider is an effective place to start. Even so, most PCI requirements can only be met by you, the merchant. Read on to learn more about the dividing line […]
WooCommerce doesn’t require a lot of day-to-day maintenance to keep it in peak condition. But, as winter comes to a close and the dust of the busy holiday season settles, spring is the ideal moment to take stock and make sure everything is working as it should be. A little spring maintenance will help your […]
2018 was the year data privacy concerns went mainstream. The media focus on Cambridge Analytica and Facebook brought the importance of data privacy home to the general public. The steady drip of data leaks from prominent companies, including leaks from eCommerce stores targeted by Magecart, cemented the risks in everyone’s minds. Businesses across the world […]