Nexcess Blog

As a website / store builder, you know that tracking actionable customer interactions is key to increasing conversions. HubSpot is an industry leading suite of customer relationship tools designed to help merchants stay connected with customers during every part of the customer lifecycle. It’s no wonder then, that pairing the customer relationship superpowers of HubSpot […]

WooCommerce 4.0 was recently released and it includes huge improvements to the admin experience, reporting, and background processes.

Fundamentals and Implementation of WooCommerce Cache Speed is paramount when it comes to ecommerce. Whether you’re chasing down better search rankings or attempting to curb cart abandonment, the speed at which a store loads can determine how many customers convert. Caching in WooCommerce is an essential performance tuning tool that can dramatically decrease page load […]

Boost your sales and learn how to increase average order value with these AOV ecommerce tips. This guide explains how to increase AOV ecommerce sales. Read now.

Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before.  These tools […]

Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried.  In […]

Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions.  Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]

An ecommerce blueprint is your agency’s lifeline. As a vital foundational document, it helps you create a clear strategy for delivering results to a client; results that go beyond just KPIs and metrics.  A well-executed blueprint should not just be a list of requirements and solutions. Instead, it should be seen as an evolving guide […]

Starbucks has rolled out their Eggnog Latte, which means the holidays are upon us. For consumers, this means being overwhelmed with deals, advertisements, and offers. For you, as a merchant, it means finding a way to separate yourself from your competition, so you don’t lose revenue this holiday season.  It’s no longer enough to create […]

Have you ever browsed through your favorite coffee shop’s website and as you check out with that new order of coffee, you end up getting a 504 error after a delay? Or maybe you were browsing your favorite sports website and as you try to load the next page, it takes a while to load […]