Nexcess Blog

The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.

With the sunsetting of Magento 1, should you look into alternatives to Magento? Read this blog for our top Magento alternatives to look into.

Every year, on the fourth Friday of November, shopping chaos unfolds. Stores cut their prices, customers flock to their nearest outlets, and deals are had by everyone. But not anymore. Thanks to ecommerce, customers no longer have to leave the comfort of their home to take part in Black Friday. Keeping an eye on advertisements […]

Scaling an eCommerce business is impossible if you do not have proper reporting. Thankfully, the full control and flexibility of WooCommerce means that you are not tied to another platform’s determination for what you need for your reports. You’re completely in control of your data needs. In this article, I’ll explain what you can do […]

WooCommerce has gained massive popularity in the B2C eCommerce market, but it is also an excellent choice for businesses that sell primarily to other businesses.

Do you run an ecommerce store but aren’t sure how to improve its SEO? This expert guide takes you on a detailed journey from keyword research to technical audits.

WooCommerce doesn’t require a lot of day-to-day maintenance to keep it in peak condition. But, as winter comes to a close and the dust of the busy holiday season settles, spring is the ideal moment to take stock and make sure everything is working as it should be. A little spring maintenance will help your […]

Merchants have a lot of choices to make before their store even goes live; site design, customer base, and product curation, to name a few. Yet underlying these choices is another, potentially more important one: which ecommerce CMS is right for delivering on them?

Maintaining a WordPress site can be tricky enough. WooCommerce maintenance is a whole different animal. Even with solid hosting providers that focus on WooCommerce hosting, it’s easy to break your shop if you don’t know what you’re doing. Think of this post as a guide on maintaining WooCommerce for the highest performance and uptime. Please […]

WooCommerce security is a partnership between a hosting provider and a hosting client. The client is responsible for updating their store and taking care which plugins and themes they install. But that’s only part of the work involved in keeping a WooCommerce store safe.