When it comes to shipping, consumers definitely prefer fast & cheap (or free) — but determining how you ship your products & how you pass along or absorb that cost is tricky. And it becomes an even greater challenge if you sell large or bulky items. Heavy weight shipping is a little trickier. In this […]
As a website / store builder, you know that tracking actionable customer interactions is key to increasing conversions. HubSpot is an industry leading suite of customer relationship tools designed to help merchants stay connected with customers during every part of the customer lifecycle. It’s no wonder then, that pairing the customer relationship superpowers of HubSpot […]
Fundamentals and Implementation of WooCommerce Cache Speed is paramount when it comes to ecommerce. Whether you’re chasing down better search rankings or attempting to curb cart abandonment, the speed at which a store loads can determine how many customers convert. Caching in WooCommerce is an essential performance tuning tool that can dramatically decrease page load […]
Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before. These tools […]
Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried. In […]
Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions. Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]
An ecommerce blueprint is your agency’s lifeline. As a vital foundational document, it helps you create a clear strategy for delivering results to a client; results that go beyond just KPIs and metrics. A well-executed blueprint should not just be a list of requirements and solutions. Instead, it should be seen as an evolving guide […]
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