Chelsea grew up as an artist and even though her college degree and career took her to communications she still created intricate macrame designs. In her free time, all she could think about was her artwork. She started gifting her creations to friends and family until one day a friend offered to pay her for […]
We’re living in interesting times for creative professionals of all stripes. The web disrupted the traditional funding models of publishers, writers, videographers, photographers, and artists. Advertising revenue is in decline as web users rebel against ubiquitous tracking and intrusive advertising. The big media companies are suffering. But, in many ways, independent creatives have never had […]
How long has it been since you have bought a new car? I bought my first brand new car in 2010 and recently went looking for a new one. Guess what? The tactics are the exact same. I drove on the lot expecting someone to meet me and ask what I was looking for. And […]
Supporting an ecommerce site with WooCommerce means you have to the full force of WordPress behind you as well. And because WordPress is consistently one of the best platforms for blogging, all those words give you a boost in SEO. But more than giving you an online notepad, WordPress also offers additional SEO bonuses with […]
“Shopify doesn’t require any work…” We were sitting outside at a friend’s backyard fire pit. The conversation was about work. My buddy was the technology person at a company doing a ridiculous amount of business online. He wasn’t part of the technology team. He was it. One guy. He’d been brought into the company to […]
The holiday season is the biggest money-spinner of the year for many online retailers, but it can be a fraught and stressful period for retailers whose stores can’t accommodate the increased load. If “too many customers” sounds like a problem most retailers would be happy to have, you’re right, but if a WooCommerce store and […]
WooCommerce is far and away the most popular eCommerce plugin for WordPress. For larger stores, you can’t beat a dedicated eCommerce application like Magento, but if you’re already familiar with WordPress and you don’t need the full might of Magento, WooCommerce is a great option. By the time you read this, WooCommerce 3.0.0 will be […]
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