November 01, 2017

2 WordPress Plugins to Improve SEO for WooCommerce

Photo by Mike Kotsch on Unsplash

Supporting an ecommerce site with WooCommerce means you have to the full force of WordPress behind you as well. And because WordPress is consistently one of the best platforms for blogging, all those words give you a boost in SEO.

But more than giving you an online notepad, WordPress also offers additional SEO bonuses with their endless library of plugins. Aside from allowing you to customize your ecommerce site as you like, plugins can also help you optimize your SEO strategy for the best results.

In this article, we’re going to talk about the 2 best WordPress plugins for improving SEO on WooCommerce sites.

1. All in One SEO Pack for WooCommerce by Visser Labs

Free. Premium version: $57 for first year, single site.

Michael Torbert’s popular All in One SEO Pack plugin certainly lives up to its name, garnering over 20,000 users and an average 4.5 rating. It was so successful that Visser Labs decided to expand the original plugin to better accommodate WooCommerce. The result is the All in One SEO Pack for WooCommerce, which enables the original plugin’s features on WooCommerce pages.

The package provides an impressive list of features with usability fit for beginners and experts alike. This original SEO pack plugin offers:

  • Automatic meta tag generation (with manual override)
  • Automatic title optimization for search engines
  • XML Sitemap support
  • Integration with most other plugins
  • Google Analytics support
  • Automatic attachment page redirection to parent posts
  • Automatic notification of site changes for search engines
  • Google AMP (Accelerated Mobile Pages) support

The WooCommerce version simply enables all these features for the meta data on ecommerce pages, including product descriptions and title attributes.

The paid Premium version gives you further features like advanced support for WooCommerce, video SEO modules, and SEO aids for categories, tags, and custom taxonomies.

2. Yoast WooCommerce SEO Plugin by Yoast

$49 single site.

One of the most common reasons people choose WooCommerce is because they’re already familiar with the WordPress interface. These people are likely already familiar with the Yoast SEO plugin as well, a favorite of bloggers for keeping their SEO at the top of its game.

If you prefer the functionality of the Yoast SEO plugin, you’ll be happy to know the company released a special version just for WooCommerce. The Yoast WooCommerce SEO plugin allows you to integrate the original SEO tool into your new ecommerce platform. It also enables you to use the breadcrumbs from Yoast SEO tool, rather than the more rigid WooCommerce breadcrumbs.

Even if you’ve never used Yoast before, you may want to consider this plugin just for its affinity with Pinterest. Yoast’s plugin allows social sharing with a “Product Rich Pin,” a card that appears on Pinterest with additional information. On top of the usual name and favicon displays, the plugin’s Rich Pin also showcases:

  • Price
  • Currency
  • Availability (“In Stock”)

This enhances every share on Pinterest, turning a normal mention into a more detailed product placement. Depending on how strongly you rely on Pinterest, this feature alone could make the plugin worth investing in.

How do you manage the SEO for your ecommerce site? We want to hear your thoughts, so tell us what you think below in the comments section now.


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