March 26, 2020

As a website / store builder, you know that tracking actionable customer interactions is key to increasing conversions. HubSpot is an industry leading suite of customer relationship tools designed to help merchants stay connected with customers during every part of the customer lifecycle. It’s no wonder then, that pairing the customer relationship superpowers of HubSpot with the technological and publishing superpowers of WordPress creates a powerful solution for staying in touch with, and marketing to future and current customers.

Let’s take a look at a few integrations between HubSpot and WooCommerce and see how they can improve your client’s online store.

So What’s HubSpot Anyway?

Think of HubSpot as a customer relationship swiss army knife that helps with marketing, sales, and service. Whether you’re tracking relationships with customers, creating landing pages, communicating with site visitors, or keeping tabs on customer service inquiries, HubSpot’s suite of tools can help.

Integrating with HubSpot

What’s even better than free expertly crafted tools? Tools that are easy to integrate. Here are two ways to integrate HubSpot directly into your client’s WordPress site.

1) The HubSpot WordPress Plugin

HubSpot’s WordPress integration is pretty awesome, and they’ve made it easy to get started. In-fact, the onboarding process is so good, all you have to do is download the plugin and follow the welcome wizard. 

When you’re done you can select which tools you want to incorporate on the site.

2) Zapier Integration

The more information you have about your customer the better. When you connect WooCommerce to HubSpot via a Zapier integration, you’ll be able to add new customers to deals, add prospects to workflows based on their product interests, and more. 

As data streams into HubSpot, you’ll be able to make manual and automated decisions on how to follow up with customers to close more sales.

The Zapier integration helps you get more data about your customers from WooCommerce into HubSpot so you can act on that data. But this integration doesn’t help you pull HubSpot features onto your site.

Incorporating HubSpot’s Free Tools

Once you have your website connected to HubSpot it’s time to pull in some of their great features.

Robust Form Builder

Building and integrating a form to generate leads should only take a few minutes with HubSpot. First, create a form in HubSpot using their drag & drop form builder. Then, embed the form on any page in your client’s WordPress site with a simple shortcode or Gutenberg block.

Live Chat

A great way to add additional value to a store is to give customers an easy way to communicate back and forth with the store owner. In fact, some studies indicate that conversion rate increases with the use of live chat. Hubspot’s Live Chat feature is a perfect way to quickly and easily integrate and test this valuable feature on your client’s website. 

In your HubSpot account enable live chat, choose a theme, and away you go. The best part is that the chat functionality integrates directly with your client’s HubSpot account to keep track of visitor interactions as they move through the funnel and become customers. 

In terms of extra setup there is none. The HubSpot for WordPress plugin takes care of the entire implementation for you.

Managing HubSpot Contacts

Finally, it’s nice to know that you can manage HubSpot contacts right within the WordPress dashboard. Keep track of online and offline interactions with contacts by using this simple yet powerful dashboard right inside the WordPress admin.

If you think the these free integrations are great, the premium integration by MakeWebBetter connects even more HubSpot functionality directly to WooCommerce like:

  • Syncing WooCommerce users, orders and products in realtime.
  • Syncing historical customer data with a click.
  • Quickly incorporating HubSpot workflows.

Update 05/04/2020: MakeWebBetter released a freemium version of this plugin to the WordPress repository with limited sync capabilities.)

Hubspot is a well respected & incredibly powerful tool for any store or website owner. Their tools help store owners maintain great relationships with their customers to keep them coming back again and again.

Interested in integrating with HubSpot? Follow their documentation on how to integrate with WordPress.

Mendel Kurland
Mendel Kurland

Mendel is the Agency / Developer Advocate for WooCommerce at Nexcess and a WooCommerce & WordPress expert. He loves helping store builders solve complex problems for their clients.

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