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Category : WooCommerce
March 31, 2020

7 Ecommerce Analytics Tools You Might Not be Using

Google Analytics isn’t the only analytics tool available to ecommerce store owners. See top tools for leads data, SEO, brand management, and general ecommerce.

March 26, 2020

Supercharge WooCommerce with HubSpot

As a website / store builder, you know that tracking actionable customer interactions is key to increasing conversions. HubSpot is an industry leading suite of customer relationship tools designed to help merchants stay connected with customers during every part of the customer lifecycle. It’s no wonder then, that pairing the customer relationship superpowers of HubSpot […]

March 17, 2020

What’s New in WooCommerce 4.0

WooCommerce 4.0 was recently released and it includes huge improvements to the admin experience, reporting, and background processes.

February 17, 2020

Caching in WooCommerce

Fundamentals and Implementation of WooCommerce Cache Speed is paramount when it comes to ecommerce. Whether you’re chasing down better search rankings or attempting to curb cart abandonment, the speed at which a store loads can determine how many customers convert. Caching in WooCommerce is an essential performance tuning tool that can dramatically decrease page load […]

January 02, 2020

5 Strategies To Increase Your Store’s Average Order Value in 2020

Running a WooCommerce store can be as exciting as it is frustrating. Besides identifying targeted sources of traffic, you also need to increase revenue across those traffic sources. Often, this requires implementing sales and marketing tactics to draw in more consumers and direct them to the products they need.  Another way to increase revenue, however, […]

December 30, 2019

How to Use Google Tag Manager for Your Ecommerce Business

Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before.  These tools […]

December 26, 2019

Goals and Events eCommerce Businesses Should be Tracking with Google Analytics

Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried.  In […]

December 16, 2019

Find the Right Ecommerce Platform for Your Clients

Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions.  Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]

December 09, 2019

7 Ecommerce Blueprint Considerations You May Be Overlooking

An ecommerce blueprint is your agency’s lifeline. As a vital foundational document, it helps you create a clear strategy for delivering results to a client; results that go beyond just KPIs and metrics.  A well-executed blueprint should not just be a list of requirements and solutions. Instead, it should be seen as an evolving guide […]

November 29, 2019

8 Ways to Break Through the Holiday Clutter

Starbucks has rolled out their Eggnog Latte, which means the holidays are upon us. For consumers, this means being overwhelmed with deals, advertisements, and offers. For you, as a merchant, it means finding a way to separate yourself from your competition, so you don’t lose revenue this holiday season.  It’s no longer enough to create […]