Whether you’re a travel blogger, food blogger or fashion blogger showing off vacation spots, delicious meals, and outfit choices, or you’re a photographer, destination, or retail shop highlighting your brand experience, at some point you’re going need to add a gallery of photos or several photo galleries to your WordPress website. And, because you know […]

Customer retention is key to building a successful and sustainable eCommerce business. Loyal customer spend more and visit more often. They are more likely to promote your store to their network. Customer retention is also less expensive than customer acquisition. Investing in customer retention and loyalty is just as important as filling the purchase funnel […]

On December 6th, 2018 the controversial new editor experience for WordPress dropped and it’s called Gutenberg. While many are concerned about how it was rolled out I don’t think that anyone can deny that Gutenberg is the future of WordPress. That also means that Gutenberg is the future of WooCommerce, so let’s dive in and […]

Depending on your business model, you might need to add custom fields to your WooCommerce products. Those could be text fields, select boxes, radio buttons, or any other type of input you can think of. You can add them so that they only show in the backend when managing your orders, or you can display […]

Tracking pixels. Retargeting pixels. Conversion pixels. Regardless of what you call it, a pixel can help you increase sales and better measure your own marketing efforts. But what is a tracking pixel and how does it work? How do you install it, and what are some real-world examples of how to use it? Keep reading […]

Credit cards have been around since the 1920s when oil companies and hotel chains began issuing them to their customers to buy at other brick-and-mortar outlets. Today, a big chunk of credit card transactions have moved online. Now, a single credit card transaction requires an intricate web of payment processors and encryption software to authorize […]

The idea of a single payment platform seems smart to many new business owners because it simplifies the process. But having multiple gateways actually offers a ton of advantages that help make your business more profitable. What are multiple payment options? And are they right for your store? Here are a few pros and cons […]

Making it easier to log in and check out is the most effective way to reduce cart abandonment. Social media logins allow shoppers to quickly log in using their social media accounts, reducing the amount of work shoppers have to do to buy your products.

The quick and easy way to start selling products on your WordPress website is to install the WooCommerce plugin. However, there’s another option for the single eCommerce store model—it’s the WooCommerce multi-vendor marketplace. With a multi-vendor marketplace, you host a small or large group of suppliers on your site, skipping the hassle of ordering and […]

If your transaction process isn’t seamless, you’re losing customers. It takes a very different strategy to sell golf clubs online than it does karaoke versions of pop songs. With golf clubs, the sale is pretty straightforward. Customers know what golf clubs do. With digital products like songs, software, ebooks, white papers, or digital art, you […]