We all know that when it comes to eCommerce, faster is better. Slow web pages cause billions of dollars in lost eCommerce revenue every year. A third of eCommerce shoppers will turn to a competitor if a store provides a poor user experience because of latency. And 44 percent of users assume that a slow […]
Magento is a feature-rich and powerful eCommerce platform, but from the perspective of conversion rate optimization, it can leave something to be desired. The conventional wisdom is that the harder you make it for users to carry out an action, the less likely they are to complete it. For eCommerce, that means the more steps […]
One of the most popular narratives around eCommerce in the media focuses on how eCommerce is disrupting and destroying the traditional brick-and-mortar store. It’s a narrative firmly rooted in reality. eCommerce offers consumers an unbeatable value and convenience, and brick-and-mortar stores have significant costs that just aren’t an issue for most online retailers. However, some […]
When it comes to deploying a Magento store, one of the most important decisions eCommerce retailers can make is their choice of web hosting company. While, in theory, almost any hosting company has the wherewithal to host a PHP application like Magento, the devil is in the details. The quality of hosting companies varies widely, […]
Affiliate marketing is a powerful technique for generating a steady stream of traffic and purchases for eCommerce retailers. Best of all, compared to other marketing strategies, like PPC advertising and content marketing, eCommerce affiliate marketing can be relatively inexpensive, relying on the efforts of a motivated network of affiliates and partners who only benefit when […]
Simple Steps any Magento merchant can take (today!) to tap into the Facebook commerce platform and start boosting profits! Importing your Magento store to Facebook can now be done in 2 minutes. With the right marketing tools and the right approach this can become an amazing channel of revenue for you. Facebook is far more […]
Magento, the world’s most popular open source eCommerce platform, can be used in two major versions. Retailers can either go free with the Community Edition or pay for the Enterprise Edition. The Enterprise Edition is not an inexpensive option, and the cost may constitute a major investment for smaller businesses, so they often choose to […]
There are two Magento editions that those planning to start an eCommerce store can choose from: The Magento Community Edition and the Magento Enterprise Edition. The Magento Community Edition is a powerful and flexible eCommerce platform. It is available for free, so anyone with hosting can download the code and set up their own eCommerce […]
The old cliché among system administrators is that if data doesn’t exist in three places, then it doesn’t exist at all. If your business depends on its Magento store, then you need to be aware that over a long enough time-frame, something is bound to go wrong in a way that corrupts or deletes important […]
Magento, in both its community and enterprise editions, is overwhelmingly the most popular open source eCommerce platform available. Much of its power is baked right in, with almost all the features an online store needs, but there are also many third party integrations that extend Magento’s functionality considerably. Integrating Magento with external services is the […]
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