Many individuals hire photographers to capture big life events — weddings, newborns, family portraits, and more. A good photographer can capture the essence of the moment to last a lifetime.
As such, the professional photography industry is growing. Estimated at $36.42 billion in 2021, the photography industry is projected to be worth $44.07 billion by 2025.
With growth comes a competitive landscape. A quick Google search will show you just how many photographers there are for every niche imaginable. It’s undeniable: the world of professional photography is competitive. And that makes it all the more critical to stand out online.
When prospective clients want photos done, they reach out to local photographers to schedule sessions — but first they research their options online, as consumers do with just about any purchase.
In order to stand out, it’s imperative to have a beautiful, high-performing website to showcase your professional photography. That’s exactly what photographer Chelsea Heller wanted in her website.