We use cookies to understand how you interact with our site, to personalize and streamline your experience, and to tailor advertising. By continuing to use our site, you accept our use of cookies and accept our Privacy Policy.

Your Digital Commerce Experts
Nexcess Logo

Wix Website Development vs. StoreBuilder by Nexcess

April 19, 2022

Wix vs. StoreBuilder by Nexcess

Wix and StoreBuilder by Nexcess are both great options for building an online store, but each solution has its own set of pros and cons for you to evaluate.

Can I Move My Wix Site to WordPress?

Yes, you can leverage a migration plugin to efficiently convert, move, and import your Wix site to WordPress. Alternatively, you can manually migrate your pages and images from your Wix site to WordPress together with using the RSS feed to import your posts.

Can I Move My Wix Store to WooCommerce?

If you are using Wix Stores for your existing ecommerce site, but you want to move to WooCommerce, then it is possible to move your data over.

Wix will allow you to export out products, orders, and your contacts. The exported CSV from your Wix Store can then be imported into your WooCommerce store using the WP All Import Pro plugin with the WooCommerce plugin, which is provided with your Managed WooCommerce Plan.

Overview of Wix Website Development vs. StoreBuilder by Nexcess

Website builders have entirely taken over the web in the last few years. No longer is it necessary to learn how to code or hire a web developer to build a website for your business. Instead, you can easily purchase a website builder and create your own website, even with limited technical experience.

Now, the question isn’t so much “How am I going to build my website?” but rather “Which website builder should I choose?”

Two of the leading options out there are Wix and StoreBuilder by Nexcess. Both options have pros and cons and outperform the other in different ways. This article will compare the two and help you decide which is better for your business.

About StoreBuilder by Nexcess

As the name suggests, StoreBuilder is designed around building your own online store. StoreBuilder custom ecommerce is a website builder, website hosting, theme selection, and support all wrapped into one product. It is powered by WordPress, which means you can add plugins and customize your site to do just about anything you want it to do.

StoreBuilder comes with an easy-to-use onboarding wizard that will walk you through every step of setting up your website.

StoreBuilder comes with an easy-to-use onboarding wizard that will walk you through every step of setting up your website.

StoreBuilder by Nexcess 
is a fast-growing option in the ecommerce industry and is making it even easier to get your store online and running. And, of course, you won’t need to write a single line of code.

About Wix Website Development

has been around since 2006, which is an eternity in the web development space. The specialty of Wix is in drag-and-drop websites, which means exactly what you might think. A user can literally drag an image, block of text, product, or any other “element,” and put it anywhere on the screen.

Wix website development hasn’t always focused on the ecommerce industry, but the company did launch an ecommerce-focused product in 2020.

Wix Website vs. StoreBuilder Website

Customizing a StoreBuilder Website

provides plenty of customization options right out of the box. In addition, StoreBuilder comes preinstalled with Kadence, a premium WordPress plugin that gives you 10 ecommerce-specific templates to start with, along with tons of customization options.

Once you’ve chosen your template, you can select your global fonts and colors, view a live preview, then generate your site with content already filled in.

Once you’ve chosen your template, you can select your global fonts and colors, view a live preview, then generate your site with content already filled in.

After the site is generated, you can update the content, change the layout, and customize your site to exactly how you want it to look using Kadence Blocks, an easy-to-use page editor that comes with StoreBuilder.

After the site is generated, you can update the content, change the layout, and customize your site to exactly how you want it to look using Kadence Blocks, an easy-to-use page editor that comes with StoreBuilder.

Although the built-in editor and site generator will provide most users with everything they need, you can search for a WordPress plugin to add to your site if you still find you need additional custom options. And if that’s still not enough for your needs, you can always hire a developer and extend your StoreBuilder site to do anything you want it to. With it being on WordPress, you have access to all your site’s code and files, meaning you can go beyond even the built-in editor and make any changes you need.

To sum things up, the basic editor will allow 95% of users to build an online store without ever touching a line of code. You simply choose options, move things around, and go live! For that other 5% of users that might need complex custom-built features, you still have the opportunity to build anything custom into your site.

Customizing a Wix Website

Wix website development has a much different customizer experience than StoreBuilder. Wix provides you with over 800 prebuilt themes to choose from. Once you select a theme and start building, your theme is set, and you won’t be able to change it. However, you can continue to edit content and move things around using a drag-and-drop editor, as well as changing colors and fonts. This method makes it easy to build a site and get it running quickly.

Wix website development has a much different customizer experience than StoreBuilder.

The downside to Wix website development in the past was that you didn’t have complete control over your website. Sure, you could edit your content and make adjustments, but Wix didn’t give you the keys to do anything on the site. If you needed custom functionality and it wasn’t provided in your plan, you weren’t able to just add a plugin or hire a developer to build it for you.

Wix released a feature called Velo, which is intended to solve this problem. It’s basically a programming language and editing tool built into one, specifically catered to a Wix website. This is intended to create a better Wix website development experience. However, it’s still relatively new, and most developers aren’t going to know how to use Velo. So, at this point, if you want the option to customize your site to do anything you want, you may still be limited. However, Wix does provide over 300 “Wix Apps” which are add-ons you can install on your site to extend functionality.

Wix is excellent for building a quick online store based on a preexisting theme. The basic customization is easy to use, but you may just be limited to an extent if you need custom features for your online store.

Wix Website Hosting vs. StoreBuilder by Nexcess Website Hosting

is hosted with Nexcess, a fully managed premium hosting service. This fact means you don’t need to know anything about web hosting to get your site up (and keep it up). The engineers and support team at Nexcess take care of all the technical aspects of your website. If you do ever need help, you’ll have access to 24/7/365 support.

With Nexcess, your website will be insanely fast due to caching and other optimization techniques. And as your site grows, it’s easy to scale your hosting with just one click in order to keep your site fast and online.

With Nexcess, your website will be insanely fast due to caching and other optimization techniques. And as your site grows, it’s easy to scale your hosting with just one click in order to keep your site fast and online.

Wix website hosting is built into the ecommerce option from Wix. They do have support, but they will typically point you to support articles rather than chatting or talking on the phone with a support representative. Wix offers the ability to scale your site as well. As your site grows, you can pay for a more premium plan to keep your site nice and speedy.

The downside to Wix website hosting is that they technically have more control over your site than you do. As a result, it’s very difficult to have access to your content outside of the editor provided. As mentioned before, it’s not as easy as just accessing your site’s files and code as it is with a StoreBuilder site that’s on WordPress.


and Storebuilder by Nexcess are both great options for building an online store. Pricing is comparable, but StoreBuilder is slightly less expensive at only $19/month.

If you’re looking to get a very basic online store set up and you’re fine with choosing a design, adding some content, and going live, then a Wix website is a great option.

If you want to choose a template but then have more control over your site and the ability to scale, StoreBuilder would suit you better.

Note: This article was originally published in April 2022. It has since been updated for accuracy and comprehensiveness.

Consider Managed Hosting With Nexcess

Since StoreBuilder is hosted with Nexcess, it takes the cake when you’re looking at both options overall. If you’ve ever built a website, you know how vital hosting is. If your site goes down due to bad hosting, or if you can’t get the support you need, you’re leaving money on the table as your site can’t operate as intended.

Nexcess is a trusted hosting service backed by 24/7 award-winning support. By purchasing StoreBuilder, you know your site is secure, blazing-fast, and always online!

Consider StoreBuilder by Nexcess

What is an online store builder?

Online store builders allow anyone to quickly create an ecommerce website where they can sell anything. StoreBuilder is an online store builder. StoreBuilder creates a totally unique storefront, so you can start selling fast. Your plan includes hundreds of dollars worth of premium features, 24/7 support and more.

StoreBuilder by Nexcess
allows you to create an ecommerce store with no coding required! It is based on WordPress and WooCommerce, the most potent dynamic duo in the industry, but they’re bundled for fast and easy deployment! The StoreBuilder vs. WooCommerce article provides an in-depth analysis all everything similar but different, functional but simplified with our new platform. 

There aren’t any additional fees associated with it; there aren’t any limitations to the number of products you can list in it. There aren’t really any limits to customizations you can make to it, yet all without writing a single line of code. The only thing you’ll need to do is pick the best domain name for your business, kick off the StoreBuilder Wizard, and watch the magic happen! Let’s not forget, StoreBuilder is backed by a variety of WordPress plugins created exclusively to make your life easier. Our heroic support team has also got your back 24/7, should you bump into any technical issues.

StoreBuilder: Quick & Easy No-Code Website

Want to get online in minutes using a user-friendly store creation wizard?

We have a solution for you as well! StoreBuilder allows you to create a 100% unique store in mere minutes! So don’t wait! Get started building your online store today!

Want to build an ecommerce site, but have no software development or coding background?

Consider StoreBuilder by Nexcess!

Are you on an accelerated schedule and already ready to move forward? If you need to get started with your Nexcess StoreBuilder Solution sooner rather than later, check out these resources:

Getting Started with StoreBuilder

Interested in getting stared with our money-back guarantee?

An online store builder with the best already built-in

We’re so sure you’re going to love running your store with us that we offer a 30-day, risk free guarantee.

And if you decide to take us up on it, you can take your store with you. It doesn’t get easier than that.

See the StoreBuilder: Quick & Easy No-Code Website Builder article for more details.

Additional Help

 has its own growing section in the Nexcess Knowledge BaseWe’ve collected some StoreBuilder Frequently Asked Questions and continue assisting clients in their site’s day-to-day activities and potential snags along their ecommerce journey.

Other Hosting Options from Nexcess

Hosting optimized for the industry's leading platforms
, including Managed WordPress Hosting, Managed WooCommerce Hosting, and Managed Magento Hosting:

Build Better Sites and Stores With Fully Managed Hosting from Nexcess

Faster Speeds, Stronger Security, Inherent Scalability and Trusted Support.

Our range of hosting plans caters to any business scale. We do all the heavy lifting for you to focus on growing your business. In addition, we automatically update ore components and plugins to the latest version and ensure your hosting environment is properly optimized, secured, and updated.

Nexcess infrastructure was specially designed to keep up the best speed and performance in the industry. No traffic surge can threaten your website to go down thanks to our autoscaling technology which adds more resources to your server to handle the load. In addition, we offer always-on security monitoring and support from web hosting experts 24/7/365 and a built-in CDN with 22 locations and advanced caching for ultra-fast loading.

All hosting plans include The Nexcess 30-Day Web Hosting Money Back Guarantee.

Next Steps with a Nexcess Cloud Hosting Solution?

Read more about the Fully Managed Cloud Environment by Nexcess and its benefits for your business.

A Cloud Hosting Solution That Lets You Do Business Your Way

We believe in the promise of cloud: scalability, security, performance, and ease of use. Together with our team, clients, and partners, we’ve built something better.

Choose From Multiple Applications

Whether you’re a small business or a high-traffic eCommerce store, our cloud hosting solutions are designed around your needs: auto scaling, PCI compliance, and comprehensive development tools provide you with maximum dynamic flexibility in a fully managed cloud environment.

We make applications easy with environment optimizations for:

And there are many more!

Next Steps with Fully Managed WordPress Hosting?

Read more about the Fully Managed WordPress Hosting and its benefits for your business.

Build Better Websites with Fully Managed WordPress Hosting

It’s hosting optimized for WordPress. That means a faster, more secure and scalable website. Smart monitoring tools are built-in to help you keep it that way.

It’s why WordPress Users Trust Nexcess Hosting.

We also have a variety of Nexcess support articles about WordPress, including how to get your site going with a number of different configuration options. These resources include a great article on setting this up for migrating to Nexcess with managed WordPress and managed WooCommerce hosting.

24-Hour Assistance

If you need any assistance with the above-mentioned, don't hesitate to reach out. For 24-hour assistance any day of the year, Nexcess customers can contact our support team by email at support@nexcess.net or through your Client Portal.

Why Choose Nexcess?

Because we're different! Chris Lema captures "the why" in his passionate and stirring recount of a Nexcess support-related story.

Useful YouTube > Nexcess Channel Links

Resources for More Information

Need more help? The WPQuickStartStoreBuilderWooCommerce, and WordPress sections within the Nexcess Knowledge Base are important resources for those seeking additional knowledge. 

The Applications section also contains valuable insights for those seeking additional knowledge about our other various hosted applications and platforms. Check out our related video playlists and articles below:

New Customers: Fully Managed Hosting Solutions

Not a Nexcess customer yet? Check out our fully managed hosting solutions. The option to chat with an expert is also available.

Related Articles

Paul Stubblefield
Paul Stubblefield

Nexcess Knowledge Base Owner
Content Marketing in Nexcess Digital Marketing
Nexcess, A Liquid Web Brand

Paul Stubblefield
— Technical Writer & Knowledge Management Professional

"Delivering the next generation of life-enhancing technology platforms, software solutions, and mobile-ready applications for technology pioneers, thought leaders, and market innovators in a robustly connected world."

Paul lives in Bonita Springs, Florida, USA. He is an aficionado of art, coffee, good-natured humor, lifelong learning, music, nature, pets, technology, world cultures, and his Zen Patio Garden project.