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Walmart Marketplace Integration & WooCommerce: Listing Products

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April 21, 2022

Did you know that selling in the Walmart Marketplace is one of the easiest and best ways to popularize your products and reach an audience of 140 million?

Walmart Marketplace Integration & WooCommerce

What are the Top Reasons for Receiving a Walmart Marketplace Application Approval?

  • You are an experienced and successful online seller.

  •  You have a track record of providing excellent customer service and satisfaction, with great reviews.

  • Your products are priced competitively. 

  • You can fulfill orders as quickly as required with fast shipping options.

  •  Your business has comprehensive and accurate business/tax documentation.

  • Your company is registered in the United States and your business and warehouses have US addresses. 

  • You have a quality product set to offer Walmart customers.

  • Your inventory contains sought-after legal products.

What are the Top Reasons for Receiving a Walmart Marketplace Application Denial?

  • You are an inexperienced and novice online seller.
  • You fail to meet customer service requirements and get poor reviews.
  • Your products are overpriced.
  • You cannot fulfill orders as quickly as required and lack fast shipping options.

  • Your business lacks comprehensive and accurate business/tax documentation.

  • Your company is not registered in the United States, or your business and warehouses have non-US addresses. 

  • You do not have a quality product set to offer Walmart customers. 

  • Your inventory contains prohibited products.

Getting Started with Walmart Marketplace Integration

Are you thinking of starting up your business as an ecommerce business, but you’re a bit overwhelmed and not sure if you will attract enough clients to make it work? Do you already have a working online store, but want to expand your online presence to reach a bigger audience? The large online footprint you seek can be facilitated by a successful Walmart Marketplace Integration.

While there are many other choices out there, Walmart might be one of the best to get started and boost your business. You need to address a few prerequisites before submitting an application and selling on Walmart Marketplace, which we’ll discuss shortly, but for now, let’s first answer the question: “What is Walmart Marketplace?”

What is the Walmart Marketplace? 

Walmart Marketplace is a well-known ecommerce platform introducing millions of products and brands to their customers. Since it allows for third-party sellers to list their items, selling on Walmart Marketplace is one of the easiest and best ways to popularize your products and reach an audience of 140 million Americans that visit it.

These benefits, as well as a huge revenue stream, can be achieved by getting started with the Walmart Marketplace Integration. Along with enabling the support of the marketplace itself and providing clear insights and metrics on your overall sales performance, Walmart Marketplace Integration, is the starting point for your online business growth journey. So, let’s get started!

Walmart Marketplace Integration: Let's get started!

WooCommerce & Selling on Walmart Marketplace

Walmart Marketplace Integration: Perquisites 

To start your Walmart Marketplace Integration effort with your WooCommerce store and become a part of the Walmart Marketplace Seller Community, make sure you have the following all of the following perquisites in place for your business:

  • US Business Tax ID (Social Security Number, SSN, not accepted)

  • W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations.

  • Address or place of physical operations

  • US business address

  • Planned integration method for your product catalog (bulk upload, API, solution provider)

  • Primary product categories, catalog size, and related information (for example, the total SKUs you will be selling on initially with verified UPC information, including used vs. refurbished attribute information per item to be sold, etc.)

Among the list of perquisites above, a few other things to take into consideration when starting are:

  • Ensure none of your products appear on the list items referenced by Walmart Marketplace Prohibited Products Policy (which includes alcohol, certain types of food, offensive products, hazardous material, etc.)

  • Providing as much information upfront as possible to avoid delays during the application review process (while it takes 10-15 minutes to complete the application, the process can take about 14 to 30 days to finish)

  • Have a fast and predictable fulfillment network. Since FBA (Fulfillment by Amazon) cannot be used, Walmart offers the Walmart Fulfillment Center, which takes care of storing, packing, and shipping your orders:

Walmart Marketplace Integration: Walmart Fulfillment Center.

Walmart Marketplace Application Submission

After reviewing everything, submit your application and await the results.

Walmart Marketplace Integration: Under review.

Walmart Marketplace Registration & Setup

If everything goes well, you will want to get registered and fill out some additional information. You can start your Walmart Marketplace Integration simply by logging in and uploading and updating listings from your website to with ease using the Bulk Upload Tool, which is recommended. Still, you can also upload items individually if you prefer to do so.

Walmart Seller Central & Related APIs

Items can also be added either in Walmart Seller Central after it has been set up. If you’re a more technical user or have a technical team that can handle the task, items can be added through the set of APIs. For both seller and supplier developers, these APIs include:

  • The Walmart Marketplace API: Used to manage items, orders, prices, promotions, inventory, and reports on

  • The Walmart Drop Vendor API: Used by Drop Ship Vendors (DSVs) to scale their businesses to present goods to a large audience.

  • The Walmart Warehouse Suppliers API: Used to manage items, orders, prices, promotions, inventory, and reports on

  • The Walmart Content Providers API: Used to help create enriched content, assist with API integrations, and act as a bridge between suppliers and Walmart.

Walmart partners with top ecommerce companies such as Shopify to provide the required tools and technology to smaller ecommerce businesses that could greatly benefit for the easier management of various aspects of the business operations, including:

  • Item Setup
  • Pricing
  • Inventory
  • Order Fulfillment

You can review and check the list of Walmart Solution Providers for your specific needs:

Walmart partners with the leading solution providers, who offer top-notch support and a wide range of ecommerce services, including item setup, inventory, order fulfillment, pricing, and more. While some solution providers offer full-service integration, others only provide specific functions. Each integration is tailored to your specific needs, so you should reach out to the solution provider directly to gather information on costs, features, and capabilities.

Two Plugin Options for Walmart Marketplace Integration 

For Walmart Marketplace Integration with WooCommerce, we can recommend the following:

Plugin Option #1: Walmart Integration for WooCommerce


  • Effortless selling on Walmart Marketplace

  • 24/7 Support team

  • Easy-to-use interface and a centralized managing point 

  • Dedicated Account Manager that can assist with Installation and onboarding


  • Price of $249.00 billed annually

Plugin Option #2: Multichannel for WooCommerce: Google, Amazon, eBay & Walmart Integration – Channel Cloud by Codisto


  • A 14-day free trial of integration services.

  • Multiple available integrations along with Walmart Marketplace Integration

  • 24/7 email/chat support team


  • Depending on the number of orders, costs can go pretty high

Plugin Installation for Walmart Marketplace Integration 

To start the installation process, navigate to your Admin area, go to Plugins > Add New > and search for Multichannel for WooCommerce: Google, Amazon, eBay & Walmart Integration – Channel Cloud by Codisto.

From there, you can click the Install button to install it:

Walmart Marketplace Integration: Multichannel for WooCommerce.

Once installed, click the Activate button the to initiate the plugin.

Walmart Marketplace Integration: Activate button.

You should be in the Installed Plugins area, find Codisto Channel Cloud and click Manage Google, Amazon, eBay & Walmart Listings.

You will need to create a Codisto Account to get started:

Walmart Marketplace Integration: Codisto Account.

Now that you’ve completed all previous steps, you will have a new tab on the left-hand side of your Admin area called Channel Cloud, allowing you to quickly start integrating your business with some of the Top Ecommerce Sites. This list can also help you find more sites to integrate with!

If these plugins aren’t what you need, don’t worry! There are many more out there. Keep looking for a plugin to match your ecommerce feature requirements.

Consider Managed Hosting with Nexcess

Are you new to ecommerce and have no coding experience or a team behind you? Do you already have a store, but it’s slow or has problems, and you have no one to check with? Are you afraid of the potential traffic that might come with potential customers crashing your site?


You have nothing to worry about! We have you covered!

Please take a look at our robust WooCommerce plans with a CDN, true cloud autoscaling, and 24/7/365 heroic support available through tickets, chats, and calls!

We have a simple solution for less technical people as well! Our StoreBuilder by Nexcess makes it very easy to create a 100% unique store in no time! You can start building your online empire today, so don’t wait!

Now You Know

We hope you now understand how to integrate your WooCommerce website with ecommerce giants like Walmart. Listing your WooCommerce products in the Walmart Marketplace is one of the most effective types of integration if you would like to open new sales channels.

Walmart Marketplace Integration can open up unlimited new opportunities for your business growth. It has made it possible for your online business to reach a new potential customer base without having to make huge investments. 

Consider Ecommerce Solutions from Nexcess

Want to start your ecommerce journey or take your online business to a new level? Nexcess is here for you. We do not just provide hosting! We provide all the help you need to succeed! Our hosting plans are optimized for WooCommerce, WordPress, and Magento, with all the features included to help you create a unique representation of your business online. 

We will take care of all technical aspects to ensure your website is there for your customers 24/7. You no longer have to worry about performance, security, or scalability. Check out our Fully Managed WordPress Hosting Plans to get started today. 

Do you already have a store, but it’s slow, or you’re afraid of the traffic that might come with all the potential customers crashing your site? Check out our Fully Managed WooCommerce Hosting Plans with built-in cloud autoscaling, CDN, and 24/7/365 heroic support. As a result, you’ll be able to reach and handle more customers with ultra-fast loading, regardless of where they might be.

Want to Get Online in Minutes Using a Store Creation Wizard? Consider StoreBuilder by Nexcess!

Want to build an ecommerce site, but have no software development or coding background? 

We have a solution for you as well! StoreBuilder allows you to create a 100% unique store in mere minutes! So don’t wait! Get started building your online store today!

Are you on an accelerated schedule and already ready to move forward? If you need to get started with your Nexcess StoreBuilder Solution sooner rather than later, check out these resources:

Other Hosting Options from Nexcess

Hosting optimized for the industry's leading platforms, including Managed WordPress Hosting, Managed WooCommerce Hosting, and Managed Magento Hosting:

Build Better Sites and Stores With Fully Managed Hosting from Nexcess 

Faster Speeds, Stronger Security, Inherent Scalability and Trusted Support.

Our range of hosting plans caters to any business scale. We do all the heavy lifting for you to focus on growing your business. In addition, we automatically update ore components and plugins to the latest version and ensure your hosting environment is properly optimized, secured, and updated.

Nexcess infrastructure was specially designed to keep up the best speed and performance in the industry. No traffic surge can threaten your website to go down thanks to our autoscaling technology which adds more resources to your server to handle the load. In addition, we offer always-on security monitoring and support from web hosting experts 24/7/365 and a built-in CDN with 22 locations and advanced caching for ultra-fast loading.

All hosting plans include The Nexcess 30-Day Web Hosting Money Back Guarantee.

Next Steps with a Nexcess Cloud Hosting Solution?

Read more about the Fully Managed Cloud Environment by Nexcess and its benefits for your business.

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We make applications easy with environment optimizations for:

And there are many more!

Next Steps with Fully Managed WordPress Hosting?

Read more about the Fully Managed WordPress Hosting and its benefits for your business.

Build Better Websites with Fully Managed WordPress Hosting 

It’s hosting optimized for WordPress. That means a faster, more secure and scalable website. Smart monitoring tools are built-in to help you keep it that way. 

It’s why WordPress Users Trust Nexcess Hosting.

We also have a variety of Nexcess support articles about WordPressincluding how to get your site going with a number of different configuration options. These resources include a great article on setting this up for migrating to Nexcess with managed WordPress and managed WooCommerce hosting

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Resources for More Information

Need more help? The Applications, WooCommerceand WordPress sections within the Nexcess Knowledge Base are important resources for those seeking additional knowledge. 

The Applications section also contains valuable insights for those seeking additional knowledge about our other various hosted applications and platforms. Check out our related video playlists and articles below:

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Dexter Palmer
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