When the Customizer was first introduced to WordPress a few years ago, it was intended as a simple interface for making changes to WordPress themes. Even non-technical users could tweak themes and see the results in real time without having to commit changes and preview them on the front end. However, the Customizer didn’t go […]
One of the best ways to generate revenue from a WordPress site is to offer subscriptions for premium content. For general interest sites, offering subscriptions usually isn’t the best way to go, but if your site offers valuable information to an audience prepared to pay for it, then charging for access can offer better returns […]
At some point in the life of a WordPress site, its owner will want to make changes significant enough to justify blocking access to the site. It’s not a good idea to leave a site online when major changes are being implemented. A site with rough edges looks unprofessional and visitors won’t know that it’s […]
Google uses incoming links as a signal of the quality of a web page. Working under the assumption that links to a page are a vote in its favor, Google uses links to determine where pages should appear in the search engine results. Links are only one of the signals Google uses for ranking, but […]
Successful WordPress sites follow a fairly predictable path. They begin with an idea, which — because no one has a clue it will be successful — is built on a small shared hosting plan. Shared hosting plans are perfect for moderately trafficked sites, but as the sites grow, they need something more. A WordPress site […]
WordPress is a complex piece of software comprising many thousands of lines of code — a mixture of PHP, HTML, CSS, and JavaScript. It’s under constant development, which means that all those files are subject to change. Often, those changes will address security issues; that is, they are edits to code that caused a vulnerability. […]
A website is a network of interconnected pages. Links within the content bind the pages together into a single entity, but they aren’t the only — or the best — way to organize pages according to the content they contain. To do that, we need a taxonomy, a way of grouping pages according to their […]
One of WordPress’s great strengths is the plugin ecosystem. Developers have created thousands of plugins — most of which are free — that add any functionality you can imagine. Many businesses are built on WordPress, and some of those businesses depend on the plugins they use. What happens if those plugins go away? What do […]
Passwords are an unquestionable means of defense against hackers. A compromised WordPress site can damage your clients’ business reputation — the kind of harm that takes a long time to recover from. Yet no matter how complicated you make a password (adding numbers and symbols), it’s still not the strongest form of protection. Hackers can […]
Soliciting and collecting donations are the core fundraising activities of many nonprofits. It’s also the most expensive. Traditional nonprofit fundraising techniques include event hosting, direct solicitation, mass mailing, and cold calling. Some of these techniques have a high chance of securing donations, but also a high associated cost that eats into the money available for […]
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