Ideally, search engines and social networks would be smart enough to look at a website and glean all of the information they need from the human-readable content on the page. In reality, they’re nowhere near intelligent enough; they can make guesses which are often pretty good, but they need a little help to understand what […]
Over the last few months we’ve seen a number of mobile watersheds: Facebook announced that almost half of its users only use Facebook on mobile; Google announced that there were more searches from mobile devices than PCs in many key markets and that it would be giving mobile-friendly sites a boost in the SERPS for […]
One of the most heartbreaking experiences I’ve had when advising people about WordPress was with a friend of mine who had spent weeks setting up her site, writing content, and posting images, only to lose everything just as she was about to launch because she mistyped a command on her VPS’s command line. Of course, […]
If you have a basic familiarity with web development, you’ll know that if you want to add a JavaScript or JQuery script to your site, the best way is to insert the < script > tags into the head section of the pages (or at the bottom of the body section, in some cases). The […]
There is no shortage of powerful content management systems, many of which are capable of being used to build any type of site you can imagine. That does not, however, mean that every content management is the best fit for every site. I’d like to take a look at two content management systems in particular: […]
For a small blog with only one writer, workflows are generally straightforward: write, proofread, publish. I often suggest that one-person blogs take advantage of an editorial calendar, but beyond that there isn’t much need for more advanced workflow management tools. The situation is entirely different for blogs with multiple writers and editors dealing with a […]
Once upon a time, I used to refuse point blank to write using the WordPress editor. I’d been burnt too many times by refreshing tabs and unreliable sites causing me to lose a big chunk of text, and, as a professional writer, I simply couldn’t afford to take the risk. On top of which, TinyMCE […]
There are many different ways to make money from a successful publishing venture, but the two most popular are advertising and subscriptions. Of these, advertising is by far the most popular. Web users expect to get content for free, which makes it difficult for publishers and writers to convince them to pay. Advertising is a […]
Most WordPress users don’t care about WordPress. The name of the content management system, the majority of its functionality, its community, and the underlying framework don’t matter one whit to them. They care deeply about publishing content, about making sales, about generating leads — WordPress is just the tool they use achieve those goals. The […]
If you have some development experience and you want to create a unique WordPress site, a theme framework is often the best way to go. When you buy a theme from a theme marketplace or download one from a free theme repository, many design decisions are made for you. Frameworks offer more opportunity to make […]
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