
Understanding the Google Analytics Attribution Model
Properly understanding attribution is critical if ecommerce owners want to know what's driving sales. Google Analytics makes attribution modeling simple.
Properly understanding attribution is critical if ecommerce owners want to know what's driving sales. Google Analytics makes attribution modeling simple.
One-day shipping by Amazon Prime has raised expectations. Customers want their products yesterday. Today, customers don’t just consider price and quality before pressing the buy button. They factor in how long it’s going to take to get their laptop, athleisure shorts, or specialty coffee mug. To stay profitable, store owners who rely on dropshipping for […]
Chris Lema, our VP of Products and Innovation at Nexcess, was recently interviewed by Christine Preusler from HostingAdvice.com to discuss our new Managed WooCommerce Hosting solution. The HostingAdvice.com article reviews the platform in depth, breaking down many facets of the plan, including the integrations with Jilt for cart abandonment, the types of stores this platform […]
Use WordPress with WooCommerce to launch an open source WordPress store. Read this guide to learn how to set up WooCommerce in WordPress.
Getting traction on many stores is a hard thing. The “build it and they will come” idea just doesn’t hold up even to basic scrutiny. Many sites look at standard marketing like online ads and content marketing. A smaller number look towards adding affiliates to their store. Today, I’m going to walk you through what […]
When you’re building your eCommerce empire, whether on WooCommerce or another platform, thinking about SEO from the start is imperative if you want to minimize costs and have the best chance to succeed long term. Last time, I talked about technical SEO for eCommerce. Using those strategies you can ensure that your website is crawl-able […]
For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]
Google is a major source of eCommerce traffic, both on the desktop and on mobile. eCommerce store owners can’t afford to ignore search engine optimization, but I come across many sites that would fail even the most basic of SEO audits. Smaller eCommerce stores may not have the resources to hire an SEO specialist, but […]
70% of all ecommerce carts are abandoned. Use these 6 WooCommerce shopping cart abandonment options to get more sales today.
How do you know when to consider WooCommerce over Shopify as the best option? There are a ton of articles that highlight the deep comparisons between these two different platforms. If you haven’t read any of them, I’ll link to some of my favorites toward the bottom of this post. But the point of this […]
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