Getting traction on many stores is a hard thing. The “build it and they will come” idea just doesn’t hold up even to basic scrutiny. Many sites look at standard marketing like online ads and content marketing. A smaller number look towards adding affiliates to their store. Today, I’m going to walk you through what […]
When you’re building your eCommerce empire, whether on WooCommerce or another platform, thinking about SEO from the start is imperative if you want to minimize costs and have the best chance to succeed long term. Last time, I talked about technical SEO for eCommerce. Using those strategies you can ensure that your website is crawl-able […]
For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]
Google is a major source of eCommerce traffic, both on the desktop and on mobile. eCommerce store owners can’t afford to ignore search engine optimization, but I come across many sites that would fail even the most basic of SEO audits. Smaller eCommerce stores may not have the resources to hire an SEO specialist, but […]
70% of all ecommerce carts are abandoned. Use these 6 WooCommerce shopping cart abandonment options to get more sales today.
How do you know when to consider WooCommerce over Shopify as the best option? There are a ton of articles that highlight the deep comparisons between these two different platforms. If you haven’t read any of them, I’ll link to some of my favorites toward the bottom of this post. But the point of this […]
It was easy. It was fast. So fast they were able to get their store launched in three days. That was the beginning of Ghost Wares, a pottery company named in honor of the pottery scene, featuring Patrick Swayze and Demi Moore, from the 1990 movie, “Ghost.” If you’re going to get started quickly […]
In 2016, Magento commissioned FitForCommerce to do a study of the total cost of Magento 2 Enterprise hosting projects. FitForCommerce interviewed close to twenty companies and Magento partners about how much these projects cost, the amount of time to complete, and which factors impacted the schedule and cost, and which didn’t. Their findings are available […]
Announcing Partnership with Glew, the Leader in eCommerce Analytics and Business Intelligence, to Deliver the Industry’s First Platform Dedicated to WooCommerce Stores Nexcess, the market leader in managed hosting and managed application services to SMBs and web professionals, has partnered with Glew, the leader in eCommerce Analytics and Business Intelligence, to bring advanced analytics to […]
I’ve been having a lot of conversations with customers lately who are moving over to our new Managed WooCommerce Hosting, and most of them have asked about how to simplify shipping. After fielding that question for the sixth time this week, I decided it was time to write about shipping in WooCommerce using ShipStation. There […]
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