Online retailers can bet on two facts. First, every customer has an email account. Second, they receive hundreds of marketing emails every week, most of which go unread. The first fact makes email a perfect marketing channel for eCommerce. The second fact means retailers have to work hard to get their customers to open marketing […]
WooCommerce security is a partnership between a hosting provider and a hosting client. The client is responsible for updating their store and taking care which plugins and themes they install. But that’s only part of the work involved in keeping a WooCommerce store safe.
It’s easier to get started with WordPress than any other leading content management system, deliberately so because WordPress was designed to make publishing on the web as intuitive as possible. However, your introduction to WordPress will go more smoothly if you understand a handful of key concepts. In this short glossary, we’re going to look […]
Search engine optimization (SEO) can be a powerful way to grow your WooCommerce site. But it can also feel overwhelming. We’ll cover five WooCommerce SEO tactics that can make it a little easier. SEO Basics SEO is the art and science of getting your website found in the free or organic search space of Google, […]
Have you ever visited an eCommerce store to buy a product only to change your mind at the last minute? The answer is almost certainly yes. Most visitors to eCommerce stores don’t buy anything. The eCommerce industry’s average conversion rate is three percent at best. For every hundred people who visit an eCommerce store, ninety-seven […]
WordPress contributor teams recently released Theme Sniffer and WP Theme Auditor, tools that help developers to create themes that adhere to coding and accessibility best practices. There are thousands of free WordPress themes and thousands more premium themes. Some are excellent, and some are terrible, but most are somewhere in-between on the quality scale. Installing […]
With loading speed being one of the crucial factors that make or break the success of a WordPress website, WordPress caching plugins are all over the place these days. There are free caching plugins and premium ones. Companies bombard us with their marketing, explaining why their WordPress caching plugin is the best one. Ever wonder: […]
Last year, Google announced that over 75% of Chrome traffic was protected by HTTPS, a large increase on the previous year. The pace of HTTPS adoption accelerated as the cost, complexity, and performance implications were addressed. With Let’s Encrypt, anyone can get a domain-validated SSL certificate for free. Configuring a WordPress site to use an […]
The human brain is pretty incredible. But it doesn’t work the way we think it does. We’re not as rational as we like to think we are, especially when making a purchase decision. Understanding how the brain works has a profound impact on ecommerce decision making. Making buying decisions is not a rational process. To […]
Whether you’re a news publisher, a businesses or an independent developer, there are advantages to having a news section on your site. It can help you to publish news on successes and events, and keep your followers up to date on recent changes.
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