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Nexcess blog

Calculating ecommerce Growth Projections

Calculating Ecommerce Growth Projections

Accurate business forecasting can help you prepare for ecommerce growth. See the most common methods and how to use them.

The Importance of Email Marketing and Why You Need an Email Marketing Strategy

The Importance of Email Marketing and Why You Need an Email Marketing Strategy

Your email marketing strategy will have an impact on the overall success of your ecommerce business. See why — plus tips to help you develop your plan.

AliExpress vs Alibaba Dropshipping: What You Need To Know

AliExpress vs. Alibaba Dropshipping: What You Need To Know

AliExpress vs. Alibaba: How to choose the right option for your dropshipping site, based on pricing, product types, supplier types, and shipping methods.

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

These are the essential customer retention metrics that impact your ecommerce business. Find out how you should be tracking and reporting on each.

Leverage Emotional Brand Triggers To Increase Website Conversion Rates

Leverage Emotional Brand Triggers To Increase Website Conversion Rates

When you understand the emotions driving your clients to buy, you can craft the narrative of your brand and drive website conversion rates.

What are the Pros and Cons of Dropshipping

What Are the Pros and Cons of Dropshipping?

What are the pros and cons of dropshipping? Understand the tradeoffs between dropshipping and a traditional wholesale business model.

How Do I Increase Sales and Loyalty With Ecommerce Lifecycle Emails

How Do I Increase Sales and Loyalty With Ecommerce Lifecycle Emails?

Use lifecycle emails to break through the overcluttered inboxes of your customers, which are based on their behaviors and have real customer value. See how.

Email Marketing Strategies for Customer Retention

Email Marketing Strategies for Customer Retention

Successful email marketing strategies will keep customers engaged with your ecommerce brand before, during, and most importantly, after initial purchase.

9 Tips for Building a Landing Page That Converts

9 Tips for Building a Landing Page That Converts

Learn nine key elements to a landing page that converts visitors into leads and ultimately gets more sales into your pipeline.

The Cost of Customer Acquisition vs. Customer Retention

The Cost of Customer Acquisition vs. Customer Retention

Should you be spending less on customer acquisition and more on retention? We examine the pros and cons and take a deep dive into customer acquisition cost.