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Nexcess blog

Getting Your Post-Purchase Customer Engagement Right

Getting Your Post-Purchase Customer Engagement Right

If you're running a WooCommerce store, one of the things you absolutely have to get right is your post purchase customer engagement. Here's how.

How to Write a Small Business Shipping Policy

How to Write a Small Business Shipping Policy

A small business shipping policy is key for ecommerce success, but often overlooked. See tips for creating your own, and examples from industry leaders.

Referral Marketing: Using Current Customers to Drive New Business

Referral Marketing: Using Current Customers to Drive New Business

A referral marketing program will engage your customers and build ecommerce brand loyalty by offering perks and rewards for bringing in new business.

How Site Load Speed Impacts CRO

Is Your Site Speed Losing You Customers? How Site Load Speed Impacts CRO

Site speed is one of the single most important factors that impacts CRO — see the research that proves it, and how you can make your ecommerce site faster.

Successful Email Marketing Campaigns and Why They Worked

5 Successful Email Marketing Campaigns and Why They Worked

Learn from the best email marketing campaigns of popular brands and discover what makes them successful. See key takeaways to inspire your next campaign.

Getting Started with A/B Testing Your WooCommerce Store

Today we’re going to look at what A/B testing is. I’ll help you identify your metric to watch for your store. And I’ll introduce you to a number of tools that you can use for A/B testing on your WooCommerce site. The truth is that if you’re not testing the changes to your store, then you […]

Endpoint Security For Magento eCommerce Stores

When we talk about Magento security, the focus is often on securing the server and the eCommerce application itself. That makes sense because it is where most attacks are directed. Script injection, brute force, and remote code execution attacks are aimed squarely at the server. But there are other attack vectors to take into account, […]

5 WordPress Plugins for Increasing Conversions

Staring down the WordPress plugins page, you find yourself asking which plugins are right for your site. You want more conversions, and you have a basic idea of what that entails, but you don’t know how that translates into what visitors should see on the page. Here are 5 WordPress plugins that can figure that […]