Gutenberg is a new visual editor rolling out to WordPress. But to truly understand WordPress Gutenberg, you need to know it’s also a lot more than that. WordPress Gutenberg is a block-based layout engine. But more than making things look pretty, Gutenberg really opens the door for new possibilities in WordPress. Wix and SquareSpace and […]
Online store owners spend hours meticulously tinkering and tweaking their ecommerce site’s look and design, yet give less consideration to how their customers will actually pay for their products and services. Given that 12 percent of customers will abandon their cart if the checkout process is too complicated, choosing the wrong payment gateway can hurt […]
For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]
In the world of data centers, reliability is one of the most important factors. The more reliable you are, the more likely clients are going to want to use you. After all, who wants a data center that isn’t online? Luckily, The Telecommunications Industry Association (TIA) published a standard for data centers defining four levels […]
Slow performance, down times, upgrades, migration, server changes. No, these aren’t Jeopardy categories for the “IT Tournament of Champions”. They’re just a few of the many technical issues and sources of frustration from running an eCommerce website that lead to decreased revenue. Aside from costing you time and peace of mind, all these backend problems […]
All dynamic content management systems and eCommerce applications — WordPress included — generate HTML pages by executing code and making database requests. The process typically takes fractions of a second, but in some cases it can take several seconds and consume a lot of server resources on a busy site. One of the ways we […]
The last day has been one to remember. The acquisition of Magento by Adobe has been completed. The Magento community was abuzz as members began to once again revisit their expectations and hesitations. This was especially prominent on Twitter. Here’s how Twitter reacted following the news.
Choosing the right data center location can feel as though it’s one of the most important decisions you’ll make when taking your business online. On top of the sheer volume of choice, you also have to confront some very real performance requirements. A good choice means an optimized web environment capable of reaching your entire […]
Google is a major source of eCommerce traffic, both on the desktop and on mobile. eCommerce store owners can’t afford to ignore search engine optimization, but I come across many sites that would fail even the most basic of SEO audits. Smaller eCommerce stores may not have the resources to hire an SEO specialist, but […]
If you hear people talking about KPI metrics, or more explicitly eCommerce KPI metrics, and didn’t want to be the one that raised your hand to ask what they were talking about, we have you covered. Let’s begin with a couple of definitions to make sure we’re on the same page as we walk our […]
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