Does Your WordPress Site Really Need Web Fonts?
The web is rich with images and video, but it is primarily a textual medium dominated by the written word. The web is all about reading, and that means we have to pay attention to typography.
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How to Reduce Bounce Rate on Your WordPress Site
High bounce rate hurts your site. Read this article to learn how to reduce bounce rate in WordPress with these expert tips.
Multiple Payment Gateways: Are There Advantages For Your Ecommerce Business?
The idea of a single payment platform seems smart to many new business owners because it simplifies the process. But having multiple gateways actually offers a ton of advantages that help make your business more profitable. What are multiple payment options? And are they right for your store? Here are a few pros and cons […]
How To Add Social Media Logins To A WooCommerce Store
Making it easier to log in and check out is the most effective way to reduce cart abandonment. Social media logins allow shoppers to quickly log in using their social media accounts, reducing the amount of work shoppers have to do to buy your products.
Multi-Vendor Plugins for WooCommerce Marketplaces
The quick and easy way to start selling products on your WordPress website is to install the WooCommerce plugin. However, there’s another option for the single eCommerce store model—it’s the WooCommerce multi-vendor marketplace. With a multi-vendor marketplace, you host a small or large group of suppliers on your site, skipping the hassle of ordering and […]
How To Reduce Chargebacks On Your Magento eCommerce Store
Chargebacks are a safeguard for shoppers, and from that perspective they are good for eCommerce. They reassure shoppers that when they give their credit card details to a merchant or payment processor, their money will be returned if they aren’t satisfied. But chargebacks put strain on eCommerce retailers, who have occasionally been driven out of […]
The Best Payment Gateways for Digital Downloads
If your transaction process isn’t seamless, you’re losing customers. It takes a very different strategy to sell golf clubs online than it does karaoke versions of pop songs. With golf clubs, the sale is pretty straightforward. Customers know what golf clubs do. With digital products like songs, software, ebooks, white papers, or digital art, you […]
4 Ways to Optimize the Buyer’s Journey
Today’s buyer has access to an incredible amount of information. They are able to create a clear picture of the product they are looking to purchase by leveraging information from search engines, social media, and word of mouth. As a merchant, this changing information landscape gives you access to multiple channels through which you can access […]
FAQ Examples, Templates, and Tips
Use these FAQ template examples to make your own FAQ page on your site. Browse our FAQ tips and video resources to help guide you through the process.
Mastering Return Policies for Small Businesses
TheraSpecs is an online eyewear vendor that makes tinted sunglasses designed to relieve the effects of migraines. Recently, facing a sharp spike in return rates, the company decided to extend their 45-day free trial. “Even at 45 days, we found that customers who were on the fence were more likely to return their glasses because […]
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