Storefronts can no longer rely on good navigation alone. Search has become a primary purchasing path, with consumers that use it 200% more likely to make a purchase than those who don’t. This article looks at the search options available to Magento merchants, and outlines four of the main tools available; including Elasticsearch, SOLR, Sphinx, […]
Merchants have a lot of choices to make before their store even goes live; site design, customer base, and product curation, to name a few. Yet underlying these choices is another, potentially more important one: which ecommerce CMS is right for delivering on them?
With just a year until Magento 1 reaches end of life, merchants still on the platform are facing a lot of tough decisions; including whether they should stay on Magento 1 (M1), replatform to Magento 2 (M2), or start using an alternate CMS.
Online retailers can bet on two facts. First, every customer has an email account. Second, they receive hundreds of marketing emails every week, most of which go unread. The first fact makes email a perfect marketing channel for eCommerce. The second fact means retailers have to work hard to get their customers to open marketing […]
When Magento was first released, it provided an eCommerce platform that offered functionality not seen before. It still does, but as Magento stores have grown, their requirements have changed. The platform’s functionality now needs to be delivered to an increasingly large customer base, and in an increasingly performant way. For this reason, we’ve made sure […]
Whether you’re new to eCommerce or looking to see if there’s a better option for your growing store, choosing the right web application is important. There are several different options out there for merchants. This article looks specifically at Magento and Prestashop.
The goal of every Magento store is to increase online sales, and almost every day, a new strategy for doing so seems to pop up. But keeping up to date with the latest and greatest of these can be an impossible task, especially when you’re confronted by the enormous number of options available and need […]
Magento is a mature and feature-rich eCommerce application. It has everything a retailer needs to build an online store. But Magento, as richly endowed as it is, can’t be all things to all retailers. That’s why the Magento Marketplace and Magento extensions exist. They give developers the opportunity to put their own spin on essential […]
Today’s buyer has access to an incredible amount of information. They are able to create a clear picture of the product they are looking to purchase by leveraging information from search engines, social media, and word of mouth. As a merchant, this changing information landscape gives you access to multiple channels through which you can access […]
When we talk about Magento security, the focus is often on securing the server and the eCommerce application itself. That makes sense because it is where most attacks are directed. Script injection, brute force, and remote code execution attacks are aimed squarely at the server. But there are other attack vectors to take into account, […]
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