Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried. In […]
Gary Smith, Strategic Partner Development Manager at Nexcess, shares his thoughts on Magento 1, its history, and end of life. We cover the real story on PCI compliance, why staying isn’t the end of world, and how making the move to Magento 2 in your own timeframe comes with opportunities for growth. Ready to begin […]
Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions. Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]
Product search is perhaps the most overlooked feature of ecommerce stores. When it works well, nothing is said. When it doesn’t, consumers flock to the competition, where they don’t have to try and hunt down the product they want. Despite the importance of search, many merchants continue to ignore it. If you’re not sure if […]
Product search: you can’t live without it. At least, that’s until you start using cumbersome and awkward solutions that don’t deliver the right results. Choosing the right product search for your Magento store means finding an integration that allows for both easy customization and that delivers the results consumers are looking for. Magento’s default product […]
With the sunsetting of Magento 1, should you look into alternatives to Magento? Read this blog for our top Magento alternatives to look into.
At the beginning of the year, the Nexcess research team put together a report on the State of Hosting at the start of 2019. In it, we predicted that Data Protection would only increase in importance, headless implementations would become more mainstream, and development would improve as hosting infrastructure continued to decrease in visibility. It’s […]
Every year, on the fourth Friday of November, shopping chaos unfolds. Stores cut their prices, customers flock to their nearest outlets, and deals are had by everyone. But not anymore. Thanks to ecommerce, customers no longer have to leave the comfort of their home to take part in Black Friday. Keeping an eye on advertisements […]
Lengthy checkouts annoy shoppers and send them to the competition. The default checkout page for Magento 2 is no help. Fortunately, there are plenty of extensions in the Magento 2 marketplace that attempt to fix this problem. But sorting through the available candidates is no small task, so we did it for you! Keep reading for help narrowing the field.
Do you run an ecommerce store but aren’t sure how to improve its SEO? This expert guide takes you on a detailed journey from keyword research to technical audits.
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