What’s the most important part of your Magento or WooCommerce eCommerce store? For my money, nothing is more important than product pages and the content on them. Product pages sell, and everything else on an eCommerce store except the cart is there to get people to the right product pages.
When a user connects to your Magento store, they connect over HTTPS, a secure protocol that uses an SSL certificate to encrypt data sent between the shopper’s browser and the server that hosts the store. Without HTTPS, it is possible for a third-party to intercept the data, putting the shopper and the store at risk. […]
Since it was founded 12 years ago, Etsy has grown into the leading marketplace for handmade and vintage items. Thousands of creatives and makers have built businesses on Etsy. But there’s a risk in relying exclusively on Etsy to market and sell products, a risk that’s common to all platforms of its type. You don’t […]
Magento 2 was released almost two years ago and we’ve offered Magento 2 hosting since day one. But many Magento eCommerce retailers have a long history with Magento 1 and aren’t eager to switch, although the process of upgrading isn’t onerous. I’d like to take a look at some of the reasons retailers should consider […]
As eCommerce platforms go, Magento isn’t challenging to get to grips with, but there is a learning curve. In this article, I’ve collected some of the best Magento educational resources. Each of them has helped me in the past, so hopefully you’ll find them useful too. Magento U If you are looking for an in-depth […]
Magento 2.2 has arrived! The newest release fixes 428 bugs, with 17 percent of those being community contributions. The full release notes can be found here. The 17 percent represents 71 bug fixes that would’ve likely been overlooked if not for the efforts of the Magento community. This result was thanks in no small part […]
Magento Connect, which has for many years been the official source of Magento extensions, will shut down in September. The role of Magento Connect will be taken over by the Magento Marketplace, which was introduced a year ago and will become the official Magento-sanctioned repository of extensions. Magento’s extensions are one of the most important […]
Imagine going for a long hike and wandering into a mysterious cave. You turn on your flashlight, look around and discover that the cave walls are littered with what appear to be gold nuggets. You pluck one of the smaller pieces and bring it back to town. A jeweller informs you that the metal is, […]
The Magento ecosystem includes a rich collection of extensions and themes that empower eCommerce merchants to shape the retail and shopper experience. Thousands of developers contribute to that ecosystem, but it can be difficult for retailers to figure out which extensions are right for them, which are coded to a high standard, and which may […]
Black Friday and Cyber Monday are almost here, not to mention Christmas. eCommerce merchants all over world are battening down the hatches in preparation for the busiest and most profitable shopping season of the year. To make the most of the Holiday Season, retailers should take a careful look at their store’s performance. Harried shoppers […]
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