Helping business owners start their own ecommerce store
"How can I take my ecommerce store to the next level?"
We answer that question every episode with a little help from industry experts and successful store owners.
Hosted by Chris Lema, The Store Builders Podcast provides actionable advice for expanding your eCommerce empire.
Ryan Cowden is a full-time podcast host and producer based in Los Angeles, California. Prior to his work as a podcaster, Ryan worked as a therapist with autistic children and spent seven years as a public school teacher. In 2018, Ryan launched his own podcast and eventually left teaching to pursue his love of podcasting and audio production. He is a podcast fanatic and doesn’t have enough hours in a week to listen to all his favorites.
Chris Lema has been building eCommerce sites since 1997, back when it would take a lot of time, cost a lot of money, and still didn’t work perfectly. He's worked with WooCommerce since it was launched and helped fast-growing stores tweak it to deliver high performance. Today he’s the VP of Products at Liquid Web, where he’s designed and launched a new platform, Managed WooCommerce Hosting.
James Sowers is a marketing consultant and digital product manager based in Cleveland, Ohio. He is passionate about helping other entrepreneurs build stronger, more sustainable businesses, which made him a great fit to be a co-host for our show.
When you picture product filtering, you’re probably picturing it the way Amazon does it. In addition to a search bar at the top of the page, they have a sidebar with several ways to filter results in order to quickly find the products you’re interested in.
Conversion rate optimization doesn’t always show up in the job description for store builders. Usually, conversion is seen as a marketing or business problem, traditionally outside the scope of the person whose main role is constructing the store itself.
When the conversion rates for an eCommerce store start dropping, it’s all too easy to blame the store builder. Likewise, it’s all too easy for store builders to say conversion rates aren’t their problem if the tech is working.
Returns are a natural part of the life cycle for online stores. If your returns system turns into a negative experience for your shoppers, you could lose their business. Likewise, if you can make returning goods a positive experience, you can build trust and loyalty.
Over the last few decades, one of the biggest trends in business involved stores that started in physical locations migrating to an online environment. We are now witnessing the opposite trend, in which stores that started as online-only operations are now looking for ways to do business in person.