Your Digital Commerce Experts
Store Builders Podcast
Helping business owners start their own ecommerce store
"How can I take my ecommerce store to the next level?"
We answer that question every episode with a little help from industry experts and successful store owners.
Hosted by Chris Lema, The Store Builders Podcast provides actionable advice for expanding your eCommerce empire.
Ryan Cowden is a full-time podcast host and producer based in Los Angeles, California. Prior to his work as a podcaster, Ryan worked as a therapist with autistic children and spent seven years as a public school teacher. In 2018, Ryan launched his own podcast and eventually left teaching to pursue his love of podcasting and audio production. He is a podcast fanatic and doesn’t have enough hours in a week to listen to all his favorites.
Chris Lema has been building eCommerce sites since 1997, back when it would take a lot of time, cost a lot of money, and still didn’t work perfectly. He's worked with WooCommerce since it was launched and helped fast-growing stores tweak it to deliver high performance. Today he’s the VP of Products at Liquid Web, where he’s designed and launched a new platform, Managed WooCommerce Hosting.
James Sowers is a marketing consultant and digital product manager based in Cleveland, Ohio. He is passionate about helping other entrepreneurs build stronger, more sustainable businesses, which made him a great fit to be a co-host for our show.
In previous episodes, we have talked about why Store Builders should expand their service
offerings beyond just the strategy, design, and development stages. Ultimately, your clients
quantify the value of their relationship with you by the number of sales they generate through
Direct referrals are typically the highest converting lead generation channel for
service based businesses. So why do most Store Builders put “nurturing relationships
with potential referral sources” on the back burner?
Have you ever had a current or past client come to you asking for help with something just outside
of your “wheelhouse?” Maybe they want to incorporate digital product sales, courses, or a
Most Store Builders are open to taking on just about any project that comes across
their desk, but the most successful Store Builders focus on providing “best in
class” service to clients in a specific niche.
If you think your job as a Store Builder is done on launch day, think again. eCommerce consultants
and agencies who hand over the reins to a beautiful store and walk away are literally leaving
money on the table.
When it comes to driving results for your clients, it can be easy to get caught up in figuring out
how to convert more prospects into customers. What most Store Builders overlook is the impact that
referrals from existing customers can have on store performance.
When most people think about eCommerce stores, copywriting probably isn’t the first
thing that comes to mind. They probably picture a storefront with beautiful product
images, a few bullet points about features, an eye-catching price, and a nice big
Creating a great-looking digital storefront is easier than ever before, but the work of launching
a thriving eCommerce business doesn’t stop there. You have to fill that store with products that
your audience has shown a demonstrated need or interest for.
Starting an eCommerce site has never been easier, but that doesn’t mean you can ignore the usual requirements
of running an online business. From website development to inventory management to sales, marketing, and
performance tracking, it takes a lot to power a high performing eCommerce store.