Helping business owners start their own ecommerce store
"How can I take my ecommerce store to the next level?"
We answer that question every episode with a little help from industry experts and successful store owners.
Hosted by Chris Lema, The Store Builders Podcast provides actionable advice for expanding your eCommerce empire.
Ryan Cowden is a full-time podcast host and producer based in Los Angeles, California. Prior to his work as a podcaster, Ryan worked as a therapist with autistic children and spent seven years as a public school teacher. In 2018, Ryan launched his own podcast and eventually left teaching to pursue his love of podcasting and audio production. He is a podcast fanatic and doesn’t have enough hours in a week to listen to all his favorites.
Chris Lema has been building eCommerce sites since 1997, back when it would take a lot of time, cost a lot of money, and still didn’t work perfectly. He's worked with WooCommerce since it was launched and helped fast-growing stores tweak it to deliver high performance. Today he’s the VP of Products at Liquid Web, where he’s designed and launched a new platform, Managed WooCommerce Hosting.
James Sowers is a marketing consultant and digital product manager based in Cleveland, Ohio. He is passionate about helping other entrepreneurs build stronger, more sustainable businesses, which made him a great fit to be a co-host for our show.
In previous episodes, we have talked about why Store Builders should expand their service offerings beyond just the strategy, design, and development stages. Ultimately, your clients quantify the value of their relationship with you by the number of sales they generate through their store.
Direct referrals are typically the highest converting lead generation channel for service based businesses. So why do most Store Builders put “nurturing relationships with potential referral sources” on the back burner?
Have you ever had a current or past client come to you asking for help with something just outside of your “wheelhouse?” Maybe they want to incorporate digital product sales, courses, or a community platform.
Most Store Builders are open to taking on just about any project that comes across their desk, but the most successful Store Builders focus on providing “best in class” service to clients in a specific niche.
If you think your job as a Store Builder is done on launch day, think again. eCommerce consultants and agencies who hand over the reins to a beautiful store and walk away are literally leaving money on the table.
When it comes to driving results for your clients, it can be easy to get caught up in figuring out how to convert more prospects into customers. What most Store Builders overlook is the impact that referrals from existing customers can have on store performance.
When most people think about eCommerce stores, copywriting probably isn’t the first thing that comes to mind. They probably picture a storefront with beautiful product images, a few bullet points about features, an eye-catching price, and a nice big buy button.
Creating a great-looking digital storefront is easier than ever before, but the work of launching a thriving eCommerce business doesn’t stop there. You have to fill that store with products that your audience has shown a demonstrated need or interest for.
Starting an eCommerce site has never been easier, but that doesn’t mean you can ignore the usual requirements of running an online business. From website development to inventory management to sales, marketing, and performance tracking, it takes a lot to power a high performing eCommerce store.
Chris tells us a little bit about his work at Liquid Web and how we plan to serve eCommerce store owners and consultants through The Store Builders Podcast. In today’s market, more and more people are selling online. Whether they are selling their knowledge, their skills, access to a membership site, or physical goods, the overarching industry of eCommerce is growing like a weed.