Direct referrals are typically the highest converting lead generation channel for
service based businesses. So why do most Store Builders put “nurturing relationships
with potential referral sources” on the back burner?
If you don’t make referral networking a consistent part of your operational cadence,
you’re eventually going to fall victim to the dreaded “feast or famine” cycle. Make
it a priority, and you’ll see your pipeline fill up with high value, pre-vetted
client leads.
In this episode, we focus on how Store Builders can tap into their existing network
– and make some new connections – to ensure that they have a consistent stream of
new client leads coming in every month in the form of direct referrals.
You’ll get actionable advice related to:
- Why you should be interested in referrals in the first place
- Where you can go to find that perfect referral source
- How you can make it easier for people to send you referrals
- How you can do all of this without feeling awkward or desperate
