We use cookies to understand how you interact with our site, to personalize and streamline your experience, and to tailor advertising. By continuing to use our site, you accept our use of cookies and accept our Privacy Policy.

Your Digital Commerce Experts

Episode 10: Email Marketing Strategies For New (and Mature) Stores

November 13, 2018 / Chris Lema

Description

In previous episodes, we have talked about why Store Builders should expand their service offerings beyond just the strategy, design, and development stages. Ultimately, your clients quantify the value of their relationship with you by the number of sales they generate through their store.
If you want to make yourself indispensable, you have to add value at multiple levels of the business and position yourself as close to revenue-generating activities as you possibly can. There aren’t many better ways to do that in the eCommerce space than to become an email marketing expert.
In this episode, we share our best advice and resources for increasing conversions and generating more sales through email marketing.
"Email marketing is far from dead. Listen to this episode of The Store Builders podcast to start capitalizing on this opportunity ASAP." Click to Tweet
You’ll get actionable advice related to:
  • Why email marketing strategy and execution is an attractive service to offer
  • Some of the common implementations of email marketing in the eCommerce space
  • What tools you should research, experiment with, and become well-versed in
  • A specific case study of the dramatic difference between entry-level and advance email marketing tactics

Resources

WPQuickStart
StoreBuilder by Nexcess
The fastest (and easiest) way to build a Store on WordPress
WooCommerce
Fully Managed WooCommerce
Affordable, highly-performant, and easy to scale ecommerce hosting.
Magento
Fully Managed Magento
Fully featured ecommerce platform that’s built for high-traffic sites.