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Your Digital Commerce Experts

Episode 2: The Best Tech Stack for eCommerce Stores in 2018

July 19, 2018 / Chris Lema


Starting an eCommerce site has never been easier, but that doesn’t mean you can ignore the usual requirements of running an online business. From website development to inventory management to sales, marketing, and performance tracking, it takes a lot to power a high performing eCommerce store.
If you’re a freelancer, consultant or agency who has thought about branching out into serving eCommerce clients, but get overwhelmed thinking about the number of tools available, fret no more. We’re here to give you the confidence you need to close new projects and build beautiful, high performing eCommerce stores in days, not weeks.
In this episode, we covered all of the bases and pulled out a handful of “best in class” tools from each category that you can choose from. You’ll have everything you need skip past the research phase and start making informed decisions about how to launch and grow a new store for yourself or your clients.

Key Takeaways

Most Fears About Expanding Into eCommerce Are Unjustified

A lot of freelancers, consultants, and agencies are hesitant to branch out into eCommerce work because they don’t necessarily have a “checklist” to reference. They don’t know the best tools to use. They don’t have established and vetted processes to follow. They are worried about being held liable for something like unexpected website downtime.
The truth is, it’s never been easier to launch and grow an eCommerce site than it is right now. There are a host of tools and resources available to help you create a beautiful, profitable online store that runs smoothly 24 hours a day, seven days a week. So, if you’re worried about not being able to deliver on expectations, don’t be.

Choosing the Right eCommerce Platform Depends on Your Specific Needs

Right now there are dozens of eCommerce platforms to choose from, and selecting the right one depends on how much flexibility and control you want over things like site design, product inventory, site performance, and third party integrations.
We talked about the various options available and some of the criteria you’ll want to use to determine which one is right for you.

Attracting and Converting Customers Doesn’t Have to Be Rocket Science

After you’ve built a beautiful store, your clients are going to say something like, “Great. Now how do we get customers?” If you want to be prepared to answer that question with confidence, you’re going to want to listen to this episode.
We talk about how to drive new leads by tapping into existing communities and also how to convert more website visitors into customers by leveraging on-site and off-site touchpoints to keep your brand and your products top of mind.

Not All Analytics Platforms Are Created Equally

Most people default to using the reporting functionality that is offered through their hosting platform. What they don’t realize is that running that through the same servers that manage and present your storefront can drastically slow down your site.
If you want to set up robust reporting and analytics without compromising on site performance, you’re going to need to leverage an off-site solution, and we’re here to give you a few top shelf options to choose from.


StoreBuilder by Nexcess
The fastest (and easiest) way to build a Store on WordPress
Fully Managed WooCommerce
Affordable, highly-performant, and easy to scale ecommerce hosting.
Fully Managed Magento
Fully featured ecommerce platform that’s built for high-traffic sites.