eCommerce has traditionally been a desktop-first industry. Most eCommerce platforms are constructed for a desktop setting and then modified to work on mobile devices.
A recent, exhaustive study by the Baymard Institute identified five main problems that can arise when desktop eCommerce stores are translated into a mobile context. With mobile eCommerce growing rapidly in popularity, these are issues any store builder should be aware of.
On this episode you’ll hear:
- More about this mobile interphase study
- The 5 main problems of doing eCommerce on mobile devices
- How store builders can prevent these problems from occurring
If you build or manage eCommerce stores that are set up for mobile use, then this is one episode you won’t want to miss!