Episode 68: Optimizing Your Pricing Page

April 19, 2020 / Chris Lema
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Conversion rate optimization doesn’t always show up in the job description for store builders. Usually, conversion is seen as a marketing or business problem, traditionally outside the scope of the person whose main role is constructing the store itself.
But store builders are also trained to be problem solvers. As we’ll see in this episode, store builders may have a special perspective on why some stores convert and why others don’t.
On this episode you’ll hear:
  • Why Conversion rate optimization (CRO) is really a store builder's duty
  • What tips store builders can roll into their regular development
  • What suggestions store builders can share with merchants
If you’re looking for some new ways to leverage your influence as a store builder, then this is one episode you won’t want to miss!


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