Episode 70: eCommerce Product Filtering

May 17, 2020 / Chris Lema
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When you picture product filtering, you’re probably picturing it the way Amazon does it. In addition to a search bar at the top of the page, they have a sidebar with several ways to filter results in order to quickly find the products you’re interested in.
Amazon is currently way ahead of the rest of the field when it comes to product filtering. It’s time to close the gap.
On this episode you’ll hear:
  • A detailed description of product filtering
  • Why product filtering matters
  • The current state of product filtering across the industry
  • How store builders can improve their own filtering systems
If you think you could improve the product filtering on your website, then this is one episode you won’t want to miss.


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