For new small business owners, a website is a necessity. Tech startups get all the attention in the media, but the fact is that most small business startups don’t have a web technology expert among the founders. The plumbers, electricians, realtors, and consultants who form the largest contingent of new business owners usually don’t have […]
Only a tiny percentage of a site’s visitors will leave comments, and the ones who do are not always representative of the audience as a whole. In an ideal world, a significant proportion of readers would engage in some way with a site beyond just passively consuming the content. Encouraging them to do so can […]
What is your website for? There are various ways to construe that question and various possible answers. Many businesses and bloggers see their site as a central digital presence from which they can establish their brand, attract referrals from search and social, promote their services, publish content, and provide support to customers. A website can […]
Southfield, MI, January 22, 2014 – Nexcess, a leading provider of Magento ecommerce hosting, has announced that its powerful Magento server cluster plans will benefit from an substantial hardware upgrade. Responsiveness is of particular importance to ecommerce retailers, because faster sites have proven to provide increased sales. Nexcess’ Magento server […]
Magento is a feature-rich and powerful eCommerce platform, but from the perspective of conversion rate optimization, it can leave something to be desired. The conventional wisdom is that the harder you make it for users to carry out an action, the less likely they are to complete it. For eCommerce, that means the more steps […]
More than 20 percent of the world’s websites now run on WordPress. That’s a huge achievement for the Automattic team. Unfortunately, this massive user base presents hackers with a seductive challenge: the chance to exploit and control millions of sites at once. All they have to do is find the chink in WordPress’ armor, and […]
For the majority of my PHP career I didn’t store objects in a session. Not that it’s a difficult thing, I simply didn’t have a need to in the past. Now that I do, I have discovered a peculiar (in my opinion) aspect of it. This came about because the session data on a certain […]
One of the most popular narratives around eCommerce in the media focuses on how eCommerce is disrupting and destroying the traditional brick-and-mortar store. It’s a narrative firmly rooted in reality. eCommerce offers consumers an unbeatable value and convenience, and brick-and-mortar stores have significant costs that just aren’t an issue for most online retailers. However, some […]
Flat is the new black when it comes to user interface design. Gone are the days of extensive drop shadows and lavish textures. In their place we find simple, bold color palettes, an absence of depth, and ample white space. The trend is heavily influenced by the design aesthetic behind Microsoft’s Modern UI, and is […]
A few years ago, if you landed on a WordPress site, the chances are you’d quickly be able tell which platform it was running on. The design tropes used by WordPress theme developers were easily recognizable. But, in the intervening years, WordPress themes have become so diverse that it’s often difficult to identify a WordPress […]
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