It’s been more than a year since the release of Magento 2.0 — an almost complete rewriting of the enormously popular eCommerce application, and yet many eCommerce retailers have yet to upgrade. I understand why. An eCommerce store is the central plank of any modern retail business, and those businesses depend on the reliability and […]
When most of us think of content management systems, we have in mind a tool that can be used for building websites and blogs. But content management systems — including WordPress — can be used for much more than web publishing. The ability to categorize, process, filter, display, and control access to information are the […]
A website is a network of interconnected pages. Links within the content bind the pages together into a single entity, but they aren’t the only — or the best — way to organize pages according to the content they contain. To do that, we need a taxonomy, a way of grouping pages according to their […]
One of WordPress’s great strengths is the plugin ecosystem. Developers have created thousands of plugins — most of which are free — that add any functionality you can imagine. Many businesses are built on WordPress, and some of those businesses depend on the plugins they use. What happens if those plugins go away? What do […]
Passwords are an unquestionable means of defense against hackers. A compromised WordPress site can damage your clients’ business reputation — the kind of harm that takes a long time to recover from. Yet no matter how complicated you make a password (adding numbers and symbols), it’s still not the strongest form of protection. Hackers can […]
Soliciting and collecting donations are the core fundraising activities of many nonprofits. It’s also the most expensive. Traditional nonprofit fundraising techniques include event hosting, direct solicitation, mass mailing, and cold calling. Some of these techniques have a high chance of securing donations, but also a high associated cost that eats into the money available for […]
If you’re new to WordPress and want to create custom page layouts, the learning curve is steep. At the very least you need a passing familiarity with PHP, HTML, and CSS — possibly JavaScript too. All of which might seem a bit much if all you want to do is create a custom landing page […]
At the highest level, search engine optimisation is about three things: creating great content, promoting that content to generate links, and making sure that Google and other search engines can find it. It’s the last of these tasks I’m going to talk about here — specifically, how WordPress site owners can make sure that when […]
Magento may be one of the best eCommerce platforms in the world, but that doesn’t mean it’s all that easy to use. Quite the contrary, setting up a storefront using Magento can be a complex, involved process which only technical experts can weather their way through. The results, however, are more than worth it – […]
“Premature optimization is the root of all evil” is a (mis)quotation that anyone who has seriously studied development knows. Coined by Donald Knuth, it’s intended to convey the idea that some optimizations are better than others, and that wasting time on minor optimizations is an inefficient use of time that could be better spent elsewhere. […]
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