Nexcess Blog

Once upon a time, the email newsletter was an essential part of any blog. Now we have many different ways of being notified of new content, particularly social networks like Twitter. But, some still prefer to have content delivered to their inbox rather than trawling through social media and RSS feeds — a surprising number […]

Previously, I talked about creating a cron job for the last day of the month. This time around, I’m going to show how to set a cron job to run every so-many days. We’ll use every three days as an example. If you know cron you’re probably thinking, “That’s easy!” Yes, it is. Here’s how […]

For new small business owners, a website is a necessity. Tech startups get all the attention in the media, but the fact is that most small business startups don’t have a web technology expert among the founders. The plumbers, electricians, realtors, and consultants who form the largest contingent of new business owners usually don’t have […]

Having been given an opportunity at Nexcess a while back, I’ve been able to work with Magento since it was in beta. That experience has given me the opportunity to connect with many ecommerce pioneers, and I’ve often found myself on calls discussing a technical matter with a client, but then found myself engaged in […]

Only a tiny percentage of a site’s visitors will leave comments, and the ones who do are not always representative of the audience as a whole. In an ideal world, a significant proportion of readers would engage in some way with a site beyond just passively consuming the content. Encouraging them to do so can […]

If you’re a creative, you’re going to need somewhere on the web to showcase the products of your creative endeavors. Whether you’re a photographer, a designer, an artist, or a musician, without a website your reach is seriously limited. Of course, there are any number of social networks and sharing services that will allow creatives […]

What is your website for? There are various ways to construe that question and various possible answers. Many businesses and bloggers see their site as a central digital presence from which they can establish their brand, attract referrals from search and social, promote their services, publish content, and provide support to customers. A website can […]

Southfield, MI, January 22, 2014 – Nexcess, a leading provider of Magento eCommerce hosting and Magento Platinum Hosting Partner, has announced that its powerful Magento server cluster plans will benefit from an substantial hardware upgrade. Responsiveness is of particular importance to eCommerce retailers, because faster sites have proven to provide increased sales. Nexcess’ Magento server […]

The Ghost blogging platform was one of 2013’s major success stories. John O’Nolan set out to create a platform designed purely for blogging. Early in the year he published a mockup of what he thought the software would look like, and when, that generated substantial interest, he created a KickStarter campaign that proved to be […]

Magento is a feature-rich and powerful eCommerce platform, but from the perspective of conversion rate optimization, it can leave something to be desired. The conventional wisdom is that the harder you make it for users to carry out an action, the less likely they are to complete it. For eCommerce, that means the more steps […]