Choosing the right data center location can feel as though it’s one of the most important decisions you’ll make when taking your business online. On top of the sheer volume of choice, you also have to confront some very real performance requirements. A good choice means an optimized web environment capable of reaching your entire […]
Last month saw FOSTA (the Fight Online Sex Trafficking Act) pass through the US Senate. Despite having important implications for online businesses and communities, the new bill managed to pass through relatively unnoticed. The bill’s proposed changes to online rules and regulations aim to reduce sex trafficking online, but have been met with mixed opinion.
Last year, the Baymard Institute published a fascinating list of eCommerce cart abandonment rates. The average rate of cart abandonment reported by the study is just shy of 70%. According to Statista, abandonment rates in the second quarter of 2017 were 77.3% averaged across eCommerce sectors. Most reports on the subject report cart abandonment rates […]
Hosting provides the bandwidth, storage, compute, and database resources an eCommerce store needs. In this article, we’re going to look at the qualities of a great eCommerce hosting provider and at the types of hosting suitable for online retail.
eCommerce is the future of retail, but what will the eCommerce store of the future look like? Will eCommerce businesses sell their products via third-party channels like eBay or Amazon, or will they invest in an eCommerce website they control? Will eCommerce apps take the place of traditional eCommerce stores on the web platform?
We’re happy to announce the publication of our newest Magento ebook. We asked some of the leading retailers in the Magento community how they build and manage successful Magento stores, and we’ve collected the best answers together in 13 Magento Experts Share Their Most Valuable Tips. Our mission is to make Magento accessible to as […]
When most of us think of content management systems, we have in mind a tool that can be used for building websites and blogs. But content management systems — including WordPress — can be used for much more than web publishing. The ability to categorize, process, filter, display, and control access to information are the […]
Calls to action are the pointy end of the conversion optimization process. They’re the make or break element that can mean the difference between a sale or signup and a “maybe not.” Your website is a machine for creating sales and conversions. It doesn’t matter whether it’s a blog, a eCommerce store, or a lead […]
Even though the web is a global network, many businesses are happy to create an English-language site and leave it at that. In some cases, that’s fine. The burden of translation can be quite high, and if the market a site is addressing is fairly localized, then the ROI of internationalizing isn’t worth the effort. […]
Previously, I talked about creating a cron job for the last day of the month. This time around, I’m going to show how to set a cron job to run every so-many days. We’ll use every three days as an example. If you know cron you’re probably thinking, “That’s easy!” Yes, it is. Here’s how […]
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