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Power up your sites and stores with custom-built technology designed to make every aspect of the digital commerce experience better. Make your digital commerce experience better with Nexcess. Visit Nexcess.net today and see how we can help.
December 30, 2019

How to Use Google Tag Manager for Your Ecommerce Business

Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before.  These tools […]

December 26, 2019

Goals and Events eCommerce Businesses Should be Tracking with Google Analytics

Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried.  In […]

December 17, 2019

The Magento 1 End of Life With Gary Smith

Gary Smith, Strategic Partner Development Manager at Nexcess, shares his thoughts on Magento 1, its history, and end of life. We cover the real story on PCI compliance, why staying isn’t the end of world, and how making the move to Magento 2 in your own timeframe comes with opportunities for growth.  Ready to begin […]

December 16, 2019

Find the Right Ecommerce Platform for Your Clients

Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions.  Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]

November 07, 2019

5 WordPress Plugins for Increasing Conversions

Staring down the WordPress plugins page, you find yourself asking what you should be installing. You want more conversions and you have a basic idea of what that entails, but you don’t know how that translates into what you see on the page. Here are 5 WordPress plugins that can help you to boost conversions.

November 06, 2019

Carrie Wheeler Talks Innovative Solutions with WIWP at WCUS

Another year of WordCamp US has come and gone, and we hope everyone who attended – and didn’t attend – found the best hosting solution for their business. This year, our partner Liquid Web was in attendance. Not only did they offer some incredible booth experiences (recap article to come!), but team members also hosted […]

November 04, 2019

Why WooCommerce is a Powerful Affiliate Marketing Platform

The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.

October 30, 2019

How the Success of WordPress is Due to its Plugin Ecosystem

WordPress’s plugin ecosystem is one of its greatest strengths. As we write, there are over 50,000 plugins in the official repository, a number that doesn’t include premium plugins and custom plugins created for individual WordPress sites. Plugins range in functionality from tiny interface tweaks to full-featured ecommerce applications, all taking advantage of the hooks and […]

October 28, 2019

What Are Transaction Costs? How Ecommerce Reduces Costs

Ecommerce stores can reduce transaction costs in the overhead of running a business. But transaction costs still have enough of a presence to chip away at your profits. Transaction costs traditionally refer to any cost incurred by an entity that maintains or processes the exchange of currency for goods and services. It is not necessarily […]

October 24, 2019

20 Ways to Get Your Store Ready for Black Friday

It’s not too late to start circling the wagons the holiday season. Here’s 20 ways to make the most of your Black Friday that don’t involve new code or massive retooling. Use one, or all, or mix and match for maximum effect. #1 Enable Nexcess Cloud Auto Scaling One of the main arguments to go […]