Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before.  These tools […]

Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried.  In […]

Gary Smith, Strategic Partner Development Manager at Nexcess, shares his thoughts on Magento 1, its history, and end of life. We cover the real story on PCI compliance, why staying isn’t the end of world, and how making the move to Magento 2 in your own timeframe comes with opportunities for growth.  Ready to begin […]

Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions.  Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]

Staring down the WordPress plugins page, you find yourself asking what you should be installing. You want more conversions and you have a basic idea of what that entails, but you don’t know how that translates into what you see on the page. Here are 5 WordPress plugins that can help you to boost conversions.

Another year of WordCamp US has come and gone, and we hope everyone who attended – and didn’t attend – found the best hosting solution for their business. This year, our partner Liquid Web was in attendance. Not only did they offer some incredible booth experiences (recap article to come!), but team members also hosted […]

The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.

WordPress’s plugin ecosystem is one of its greatest strengths. As we write, there are over 50,000 plugins in the official repository, a number that doesn’t include premium plugins and custom plugins created for individual WordPress sites. Plugins range in functionality from tiny interface tweaks to full-featured ecommerce applications, all taking advantage of the hooks and […]

Ecommerce stores can reduce transaction costs in the overhead of running a business. But transaction costs still have enough of a presence to chip away at your profits. Transaction costs traditionally refer to any cost incurred by an entity that maintains or processes the exchange of currency for goods and services. It is not necessarily […]

It’s not too late to start circling the wagons the holiday season. Here’s 20 ways to make the most of your Black Friday that don’t involve new code or massive retooling. Use one, or all, or mix and match for maximum effect. #1 Enable Nexcess Cloud Auto Scaling One of the main arguments to go […]