Staring down the WordPress plugins page, you find yourself asking what you should be installing. You want more conversions and you have a basic idea of what that entails, but you don’t know how that translates into what you see on the page. Here are 5 WordPress plugins that can help you to boost conversions.

Another year of WordCamp US has come and gone, and we hope everyone who attended – and didn’t attend – found the best hosting solution for their business. This year, our partner Liquid Web was in attendance. Not only did they offer some incredible booth experiences (recap article to come!), but team members also hosted […]

The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.

WordPress’s plugin ecosystem is one of its greatest strengths. As we write, there are over 50,000 plugins in the official repository, a number that doesn’t include premium plugins and custom plugins created for individual WordPress sites. Plugins range in functionality from tiny interface tweaks to full-featured ecommerce applications, all taking advantage of the hooks and […]

Ecommerce stores can reduce transaction costs in the overhead of running a business. But transaction costs still have enough of a presence to chip away at your profits. Transaction costs traditionally refer to any cost incurred by an entity that maintains or processes the exchange of currency for goods and services. It is not necessarily […]

It’s not too late to start circling the wagons the holiday season. Here’s 20 ways to make the most of your Black Friday that don’t involve new code or massive retooling. Use one, or all, or mix and match for maximum effect. #1 Enable Nexcess Cloud Auto Scaling One of the main arguments to go […]

Changes to your website are inevitable. Whether refreshing your theme or applying a critical security update, sites are living environments that can react unpredictably to well-intentioned changes. Any change, small or significant, can disrupt or even break your site when carelessly applied. Such disruptions torpedo both your sales and your customers’ trust. Properly executing these […]

In our annual State of Hosting, we found that uptime remains the chief concern for most merchants. Uptime, though critical, is one of only many things that can go wrong with web hosting, and the measure of a solid web hosting provider often means more than 99% uptime.  Within, we highlight how to resolve or […]

MagentoLive Europe 2019 arrives in only a few weeks, bringing Magento merchants and innovators from around the globe to Amsterdam for arguably the biggest ecommerce event on the continent.  What and When is MagentoLive? The Magento community hosts various global events designed to connect and educate developers, merchants, and ecommerce influencers. The largest of these […]

John McPhee, a renowned writer of non-fiction books and magazine articles, describes in his book “Draft No. 4” the editorial process his articles must pass through before publication in the New Yorker.