Ideally, search engines and social networks would be smart enough to look at a website and glean all of the information they need from the human-readable content on the page. In reality, they’re nowhere near intelligent enough; they can make guesses which are often pretty good, but they need a little help to understand what […]
Over the last few months we’ve seen a number of mobile watersheds: Facebook announced that almost half of its users only use Facebook on mobile; Google announced that there were more searches from mobile devices than PCs in many key markets and that it would be giving mobile-friendly sites a boost in the SERPS for […]
One of the most heartbreaking experiences I’ve had when advising people about WordPress was with a friend of mine who had spent weeks setting up her site, writing content, and posting images, only to lose everything just as she was about to launch because she mistyped a command on her VPS’s command line. Of course, […]
Calls to action are the pointy end of the conversion optimization process. They’re the make or break element that can mean the difference between a sale or signup and a “maybe not.” Your website is a machine for creating sales and conversions. It doesn’t matter whether it’s a blog, a eCommerce store, or a lead […]
There is no shortage of powerful content management systems, many of which are capable of being used to build any type of site you can imagine. That does not, however, mean that every content management is the best fit for every site. I’d like to take a look at two content management systems in particular: […]
For a small blog with only one writer, workflows are generally straightforward: write, proofread, publish. I often suggest that one-person blogs take advantage of an editorial calendar, but beyond that there isn’t much need for more advanced workflow management tools. The situation is entirely different for blogs with multiple writers and editors dealing with a […]
We’re happy to announce that we’ve brought two-factor authentication to Magento in partnership with Magento development agency Human Element. This new plugin, named Sentry, will allow Magento retailers a solution for secured, two-factor authentication. Two-factor authentication offers enormously enhanced security for Magento eCommerce stores. Passwords alone have never been a great way to handle secure […]
Once upon a time, I used to refuse point blank to write using the WordPress editor. I’d been burnt too many times by refreshing tabs and unreliable sites causing me to lose a big chunk of text, and, as a professional writer, I simply couldn’t afford to take the risk. On top of which, TinyMCE […]
There are many different ways to make money from a successful publishing venture, but the two most popular are advertising and subscriptions. Of these, advertising is by far the most popular. Web users expect to get content for free, which makes it difficult for publishers and writers to convince them to pay. Advertising is a […]
Setting up an eCommerce store often requires significant capital investment for stock and warehouse space. That poses a barrier to entry for many who would like to start a small eCommerce business. Drop shipping is an alternative to the traditional eCommerce process where retailers purchase their products from a wholesaler and then sell items from […]
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