Nexcess blog

How to Write a Small Business Shipping Policy

How to Write a Small Business Shipping Policy

A small business shipping policy is key for ecommerce success, but often overlooked. See tips for creating your own, and examples from industry leaders.

Referral Marketing: Using Current Customers to Drive New Business

Referral Marketing: Using Current Customers to Drive New Business

A referral marketing program will engage your customers and build ecommerce brand loyalty by offering perks and rewards for bringing in new business.

How Site Load Speed Impacts CRO

Is Your Site Speed Losing You Customers? How Site Load Speed Impacts CRO

Site speed is one of the single most important factors that impacts CRO — see the research that proves it, and how you can make your ecommerce site faster.

Successful Email Marketing Campaigns and Why They Worked

5 Successful Email Marketing Campaigns and Why They Worked

Learn from the best email marketing campaigns of popular brands and discover what makes them successful. See key takeaways for your next campaign.

Starting a WooCommerce Subscription Box Service

Starting a WooCommerce Subscription Box Service

See how to start a subscription box service with the WordPress plugin WooCommerce. Details on basic setup steps and two successful companies.

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

Which Customer Retention Metrics Measure Customer Loyalty?

These are the essential customer retention metrics that impact your ecommerce business. Find out how you should be tracking and reporting on each.

Beginner’s Guide to Natural Light Photography for Lifestyle Brands

Tips for Natural Light Photography

Understand the basics of natural light photography and how to capture incredible images that showcase your subject — without studio lighting equipment.

Is Dropshipping Profitable

Is Dropshipping Profitable?

Is dropshipping profitable for your business? It depends on what you sell, your sales platform, your market, your suppliers, and your pricing.

Understanding the Business Life Cycle

Understanding the Business Life Cycle

Business researchers recognize a standard business life cycle that includes four phases of growth, followed by a period of decline — or renewal.

Getting Started with A/B Testing Your WooCommerce Store

Today we’re going to look at what A/B testing is. I’ll help you identify your metric to watch for your store. And I’ll introduce you to a number of tools that you can use for A/B testing on your WooCommerce site. The truth is that if you’re not testing the changes to your store, then you […]

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