The Cost of Customer Acquisition vs. Customer Retention
Should you be spending less on customer acquisition and more on retention? We examine the pros and cons and take a deep dive into customer acquisition cost.
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The Complete Guide to Setting Up a Home Photography Studio
A home photography studio can save money and speed up production for your ecommerce business. Set your vision, then find the equipment and setup you need.
What is the Best Live Chat Software for Ecommerce Customer Service?
Live chat software enables positive interactions with customers—boosting CRO and long-term customer loyalty. See the best ecommerce live chat services.
A Trick to Reward Positive Purchase Intent
Rewarding positive purchase intent is a great way to increase your client’s chance of turning a browser into a buyer. Here's a complete tutorial on how.
Dropshipping Success Stories: How Two Entrepreneurs Built Successful Businesses
Read the real-life dropshipping success stories from two very different businesses — one sells crickets, the other sells promotional items and gifts.
How to Use Instagram for Business
See how to use Instagram for Business, especially ecommerce. Learn the first basic steps, key plugins, content best practices, and how to tag products.
Adding fields to bookable products in WooCommerce
We show you how to add a custom field with auto-updating price to a WooCommerce booking product page without using hooks or custom code.
How to Get the Most Out of Twitter for Business
Twitter can be a valuable resource for an ecommerce business. See available WooCommerce integrations and best practices for marketing with Twitter.
Email Marketing Segmentation: What It Means and How to Use It to Drive Sales
Use marketing segmentation to make sure that your email messaging is reaching the right audience, at the right time, and with the right content.
How to Understand and Set Up Multi-Channel Attribution and Reporting
With multi-channel attribution and reporting, ecommerce sites can know which marketing channels are the most effective — and which they can live without.
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