The dream of marketers is to send personalized content to leads at precisely the moment it is likely to have the most effect. Although most WooCommerce hosting clients don’t have a multi-dimensional trove of data about shoppers, we do have clues that can be used to personalize and schedule content with a positive effect on […]
In my previous two posts here on Nexcess, I talked about technical SEO and keyword research for eCommerce companies. Both of these form the base of a great SEO strategy. Without a crawlable website or pages on your site targeting keywords with search volume that are relevant to your business, you will never rank. But […]
A new PWA feature plugin from Google, Automattic, and XWP lays the groundwork for turning WordPress into a Progressive Web App (PWA). Major WordPress features often start life as feature plugins: the new Gutenberg block-based editor was developed and tested as a feature plugin. The PWA plugin modifies WordPress to make it more compatible with […]
Taking over a WordPress site can be a daunting prospect. Whether you bought the site or inherited it, it’s unlikely that you will find everything as it would be if you had installed and configured it yourself.
Performance-optimized WordPress hosting is an essential component of a fast and reliable WordPress site, but hosting isn’t the only variable that affects performance. A host of other factors are involved in ensuring that the data your site sends to the browser is received and rendered as quickly as possible.
Customized t-shirts with fun logos are all the rage today. From sassy quotes to puns, and favorite superheroes to inspirational statements, we see people expressing their individuality in a number of different ways. Are you planning to set up such a t-shirt store yourself? Well, there are a few things you’ll need to get your […]
One of the things we admire most about WooCommerce is its rich out-of-the-box functionality. A new eCommerce retailer can start selling in next to no time. They can focus on adding products and configuring their store without needing to install an array of extensions to add essential features. But including every possible feature would result […]
Where are DNS records stored and why does that matter? Read this blog for the most critical DNS information you need to know.
When you’re building your eCommerce empire, whether on WooCommerce or another platform, thinking about SEO from the start is imperative if you want to minimize costs and have the best chance to succeed long term. Last time, I talked about technical SEO for eCommerce. Using those strategies you can ensure that your website is crawl-able […]
Time To First Byte (TTFB) is the time it takes for a web server to respond to a request. It’s a metric reported by several page speed testers. It is also often quoted as being a primary means for measuring how fast a site is. The idea being that the faster a web server responds, […]
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