The plugin ecosystem is one of WordPress’s greatest strengths. Thousands of developers build and maintain a bewildering array of plugins with features that range from minor graphical tweaks to full-blown eCommerce stores. But the variety of plugins can introduce problems, especially if they aren’t managed properly. Plugins are of varying quality and usefulness.

Everyone has heard the buzzwords “responsive design” for years now. Yet I still come across WooCommerce stores that are not mobile ready. Big brands like State Farm publicly announced in 2013 that they received a 56% uptick in conversion when they switched to a responsive design. The numbers don’t lie, your WooCommerce Store must be […]

According to the Baymard Institute who researched 37 different cart abandonment statistics, 69.23% is the average documented online shopping cart abandonment rate. Almost 70% of online shoppers get somewhere into the shopping process before abandoning their cart. That is, they decide to not make the purchase and go to other online properties. Even if you […]

When logging in to a WordPress site, users supply a username and password that WordPress associates with their account. If an attacker can guess the right username and password, they can authenticate in the same way. The process of guessing is called a brute force attack: the attacker tries different combinations of usernames and passwords […]

Every one of us knows from direct experience that if a website takes time to load, especially if we’re looking for something, we’re more likely to move on than to wait. An Akamai report on the State of Online Retail Performance noted: For peak conversions, store sites have to load in under 2.7 seconds and […]

Announcing the Launch of Managed WooCommerce Hosting, the Industry’s first platform dedicated to WooCommerce Stores Nexcess, the market leader in managed hosting and managed application services to SMBs and web professionals, has officially launched the industry’s first platform dedicated to WooCommerce Stores. “Our Managed WooCommerce Hosting product is more than just a simple one-click plugin […]

WordPress is a content management system that my mother can use. Literally. Her business website is on WordPress and she doesn’t ever have to ask me any questions on how to change anything! I have only taken the liberty of moving her site to our Managed WordPress hosting to speed her site up.  It is […]

A question we get a lot from our site builders is about WordPress themes. Specifically, where to get them, how do they know if they are good, and so on. The WordPress themes market is heavily saturated, so finding a good theme can be a bit difficult. When you do find a theme, the question […]

If you have a WooCommerce store and have already started selling products then no doubt you are ready to start offering some type of discounts to your customers. They may be new, recurring or just an inventory clean out. There are several ways you can add discounts to products in your WooCommerce store. 1. You […]

Marketing is a complex and competitive discipline that can make or break your business. The most effective digital marketing strategies are multi-channel. They rely on a mix of search engine optimization (SEO), social media marketing, email marketing and more to move customers through the buyer’s journey. The range of marketing skills required to effectively compete […]